Reid Burns, President of Post Production at Hybrid post production facility Cognition will take part in an NAB Show Live panel discussion on Digital Workflows at the 2016 NAB Show. Burns will discuss Cognition’s pioneering work in developing new workflows for post-production and its use of the groundbreaking Mistaka finishing and color-grading platform—the largest such installation in Los Angeles. The panel discussion is scheduled for Thursday, April 21st at noon, and will be broadcast online at nabshow.com and broadcastbeat.com.
Burns will talk about Cognition’s current expansion plans and recent projects in an on-camera interview with postPerspective editor Randi Altman. That interview is slated for 11:00 a.m., Wednesday, April 20th. The interview will take place at the postPerspective booth (SL8826) and be broadcast on the publication’s website.
Burns joined Cognition in 2015. His background includes senior positions with Reliance MediaWorks and Fotokem. Most recently, he served as Senior Vice President of Mexico City post house Labodigital.
Launched last fall, Cognition is pioneering a new model for film and television that transcends traditional boundaries separating development, production and post. It is nearing completion of a multi-million dollar expansion of its creative campus in Hollywood that will include the addition of two 4K digital cinema finishing theaters, a scalable visual effects pipeline, creative office space and an emerging technologies research facility.
About Cognition
Cognition is a visual imaging studio, media laboratory and creative campus. Founded in 2015 by Brian Pope, the studio empowers filmmakers and other creative parties by providing them with the resources, both artistic and technological, as well as the collaborative environment they need to produce great work.
Cognition is located at 900 N Cahuenga Blvd., Suite B, Los Angeles, CA 90038. [323] 874.4487 www.cognition.la
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More