Codex will demonstrate new products, including Codex Review, Vault 2 and Data Logger One at IBC 2013, September 13th to 17th at the RAI in Amsterdam.
Codex Vault 2 facilitates extremely fast transfers of camera originals creating onset safety copies, archiving to LTO tape and automated production management, image and metadata QC, powerful look management and review of all media. It has been embraced by some of the industry’s top camera rental houses including Take Two, Movietech and the ARRI Rental Group, as well as movie and television studios such as Marvel, HBO, Televisa and Disney. Vault 2 provides for a simple, streamlined workflow for RED, Sony, ARRI and Canon cameras.
Recognizing the need for on- or near-set playback, the new Codex Review allows for playback of digital camera originals directly through Vault for QC and review on a calibrated monitor. It contains a full color pipeline and is ACES-compliant so that dailies can be seen as the cinematographer intended. A thorough QC can be performed with easy panning and zooming using a control surface. An intuitive user interface with a sophisticated timeline enables issues to be flagged and a report generated.
Codex‘s new Data Logger One is a single-channel, serial data recorder that can be mounted on the camera bars. It captures metadata directly from a number of devices including the Preston FIZ Controller and Cooke /i lenses. This invaluable data can include focus distance, depth of field, focal zoom position, inertial, GPS and iris settings, all of which can be used by post production and visual effects teams. Codex provides options to get this metadata to the people who can use it – an open interchange format to move data to Pixel Farm’s PF Track or the data can be translated and processed directly.
Codex will also be showing the award-winning range of Codex Onboard recording solutions and the recently released internal recording module, co-developed with ARRI, for ARRI’s Alexa camera. The XR Module allows internal recording of ARRIRAW at speeds up to 120 fps (16:9) onto an exceptionally fast 512 GB XR Capture Drive. The module facilitates untethered shooting in a smaller camera configuration. All new ARRI Alexa XT cameras include the XR Module. Alexa XT cameras with internal Codex recording have already been used on major feature films such as X Men: Days of Future Past, Birdman, Hercules and Guardians of the Galaxy. (click here for complete list)
Codex recording and workflow technology has been used on hundreds of film productions worldwide. (click here for listing of film productions) Upcoming releases that have relied on Codex products include Prisoners, Mad Max: Fury Road, Riddick, All is Lost, Gravity, Thor: The Dark World and Rush.
About Codex
Codex, who are based in London, England, design and manufacture high-performance workflow tools for feature film, television and commercials production. These integrated systems, designed by film-makers for film-makers, manage digital files and images from camera through to post production, visual effects and archiving and include tools for color, dailies creation, archiving, review and digital asset management. Codex continues to raise the bar for digit
Sarah Priestnall Codex Digital 323.969.9980 Contact Sarah via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More