Leading news provider CNN HLN tackles the top stories at 6 PM EST daily with “Prime News,” where host Mike Galanos is known for sparking debate on compelling headlines. The network stayed true to the powerful sonic brand that it’s been cultivating for the show since 2005, by teaming once again with Stephen Arnold Music to develop a new high-energy theme and music package. nnThe Projectn”Prime News” called on the leaders in sonic branding and original music to develop the third generation of the show’s memorable theme, assuring that their instantly recognizable music logo would continue to anchor its brand and resonate with viewers.nnStephen Arnold Music first developed a theme for “Prime News” in 2005, marking it with a punchy three-note mnemonic. The latest theme and package of opens, bumps and transitional elements feed off vibrant, fast-moving graphics that set the tone for “Prime News.” Stephen Arnold Music created an equally active theme where vigorous sound design and driving drums/percussion propel the viewer directly towards the day’s top headlines.nn
nClick here to watch the CNN HLN theme.nnBalancing Actn”The approach to the rhythms was a true balancing act,” says Stephen Arnold, President of Stephen Arnold Music. “They needed energy and confidence without being overly dramatic, since this is a show that airs daily with a wide variety of subject matter. The result is an open that grabs attention without being overwhelming, so that it can work well with any type of storyline.” nnFollowing other high-functioning compositions for CNN, including “Inside Africa,” “I-Desk” and “Morning Express with Robin Meade,” Stephen Arnold Music and the elite news network are clearly in a groove.nn”A great sonic brand forms a cornerstone for the overall brand, even as it continually evolves,” Arnold says. “We gave ‘Prime News’ a sound that would be instantly recognizable, but would also stand the test of time. CNN HLN is staying the course, and it’s paying off: The latest generation of their sonic brand will continue to reinforce it’s effectiveness with viewers, so that audiences nationwide know exactly what to expect when they hear these three notes.”nnAbout Stephen Arnold Music:nAs a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
SHOOT 22nd Annual 2024 New Directors Showcase To Debut On December 9th At The NDS2024 Event at The DGA In New York City
SHOOT® Magazine, the leading publication for Film, TV & Commercial Production and Post, today announced the names of the 26 individual directors and 2 duos who made the final cut to be included in the SHOOT 2024 22nd Annual New Directors Showcase. The NDS 2024 Showcase Reel will debut at the SHOOT 22nd Annual New Directors Showcase Event at the Directors Guild of America (DGA Theatre) on Monday, December 9th, and go live later that night on the SHOOT NDS website. Compiling the SHOOT New Directors Showcase and producing the New Directors Showcase Event at the DGA in New York City represent one of SHOOT's most anticipated annual highlights. This year marks the 22nd Anniversary of the NDS Showcase and both SHOOT and the DGA look forward to another great Event. Click Here (eventregister.SHOOTonline.com) for Event information and to register to attend the December 9th SHOOT NDS Event at the DGA in NYC from 2:20pm-7:45pm followed by the NDS After-party co-hosted by The Artery and Final Cut. SHOOT is excited to announce the lineup of directors for the SHOOT 2024 22nd Annual New Directors Showcase (in alpha order):
- Jason Blanc
- Chris Cole
- Reece Daniels
- Lanre Danmola
- Lauren Maya Davis
- Giuseppe De Lauri
- Louise de Nexon
- India Donaldson
- Duncan Heger
- Ava Himmel ... Read More