Circle of Sound, the dynamic Los Angeles based boutique music house, has contributed original compositions to Toyota’s recent inspiring “Auto-Biography” campaign that reveals, “Every Toyota has a Story.” Having provided the music for both Camry and Corolla’s National commercials and online spots, one of Circle of Sound‘s featured songs, “I Want to Be,” is now also available on iTunes.
Directed by Jessica Sanders and Stacy Peralta for Saatchi & Saatchi LA, the TV and online spots tell the stories of several Toyota owners and the special relationships they have with their cars. For example, take Elan. She has several jobs, including ‘cake-maker,’ and is saving up to buy a reliable 2010 Toyota Corolla so those bus rides don’t get sticky; or the Lund family, who has owned and passed down five Camrys and counting. When approached to create the music, Circle of Sound recognized the need to express not only the special bond people felt for their Toyotas, but also what made each owner unique. The result? Custom-made tracks with a heartfelt, organic simplicity that made you relate and even want to chuckle a little.
Toyota Corolla from Circle Of Sound on Vimeo.
Toyota Camry from Circle Of Sound on Vimeo.
About Circle Of Sound
Headed by Grammy award-winning musicians Nicolas Barry and Tomas Jacobi, Circle of Sound is devoted to crafting ideas into viscerally emotive music and sound design for film, television and new media.
Located in Pacific Palisades, California, Circle of Sound has created and licensed original music to enhance commercial campaigns for clients such as Target, T-Mobile, Microsoft, Yahoo! and Converse, to name a few. Barry and Jacobi also scored the Warner Brothers’ animated TV series “Mucha Lucha Gigante!” as well as several projects for organizations dedicated to the arts such as KCRW and RedCat Theater.
In addition, Circle of Sound has been working alongside visionary documentary and short filmmakers to create engaging and distinctive scores, displaying their use of rare instrumentation to create emotionally invoking layers and rhythms. Two of their latest projects are currently festival bound.
The multi-talented composing team is also active in the LA Indie music scene as performers and producers, recently completing the latest album from local emerging artist “Old War Shirt“.
For more information please visit www.circle-of-sound.com.
