Cinnafilm, Inc., an engineering software firm dedicated to the development of powerful, reliable and intuitive film and video post production tools for creative professionals, today announced it has signed a multi-year, multi-million dollar global reseller agreement with ARRI, the world’s leading manufacturer of professional motion picture equipment. The agreement gives ARRI the worldwide rights to market and resell Cinnafilm’s high-performance image processing software suite, leveraging its powerful GPU-based motion estimation engine, Pixel Strings™. Newly christened as ARRI Relativity, this groundbreaking software suite provides unprecedented levels of power and performance for professional-grade format conversion, retiming, film simulation, degraining and texture control—innovative technology co-developed with Digital Film Central — all on a single workstation. A technology launch event is scheduled to take place on June 2, 2009 in the Los Angeles area and will be open to press and industry professionals by invitation only.
As part of the agreement, Cinnafilm will provide ARRI with ongoing technical support and feature upgrades while continuing to advance its own independent research and development efforts.
According to Lance Maurer, Cinnafilm’s founder and CEO, the ARRI agreement kicks off an exciting stage in the company’s growth, reflecting its transition from burgeoning start-up to proven high-end engineering firm. “Our agreement with ARRI is the culmination of over six years of hard work and dedication by a small group of exceptional people, and we’re honored to partner with an industry leader,” said Maurer. “We started Cinnafilm in tech-friendly New Mexico with a vision of developing new approaches to old problems, and created software capable of unleashing artistic freedom while maintaining the highest degree of technical accuracy. Cinnafilm will remain committed to ongoing technology developments and we look forward to leveraging our robust Pixel Strings engine in new and exciting ways.”
“From the first demonstration, we understood the power of Cinnafilm’s Pixel Strings platform, and we’re excited about the opportunity to bring a family of technically advanced new software products to our post production customers,” said Glenn Kennel, CTO, ARRI, Inc.
Availability
The Cinnafilm software suite will be available through ARRI worldwide sales channels beginning June 1, 2009. For further information or to purchase, please email by clicking here.
About ARRI
Located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the largest manufacturer of professional motion picture equipment in the world. In 2001, ARRI was restructured and converted into a closely held corporation. The company is involved in all aspects of the film industry: engineering, design, manufacturing, production, visual effects, post-production, equipment rental and laboratory services (film and sound). Manufactured products and technologies include professional high definition video with the ARRIFLEX D-21, in addition to camera systems for 16mm, 35mm, 65mm film, location and studio lighting fixtures, digital imaging systems like the ARRISCAN, ARRILASER and ARRICUBE. These products and services are offered through a network of subsidiary companies, agents and representatives worldwide.
About Cinnafilm Inc.
Cinnafilm Inc. is an Albuquerque, New Mexico-based engineering software firm dedicated to the development of powerful, reliable and intuitive film and video production tools for creative professionals in the film, broadcast, and post production markets. The company’s patent-pending Pixel Strings technology – the result of over six years of dedicated research – is a software engine backbone designed to harness the full power of parallel processing specifically for motion-based image optimization solutions. Additional information on Cinnafilm can be found at www.cinnafilm.com.
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