Faced with a challenging production set on location in St. Thomas, MTV turned to the production/post hybrid studio Cinema Five Films to execute its new two-spot integrated marketing campaign for Subway and MTV’s “The Real World.” nn”There was some concern initially over the expense and logistics of shooting in St. Thomas so we tried to find an approach that would keep the production in New York, but tie it into ‘The Real World St Thomas,'” Patrick Donnelly, Director/DP of the campaign, and founder of Cinema Five Films, says. “In the end, we went with the idea of the ‘super fan’ and figured out a way to shoot in St. Thomas with a small crew and minimal of gear.”nnThe comedic spots – “Scuba” and “Special Delivery” – both follow a similar set up in which Josh, The Real World super fan, happens upon the empty Real World house, comes in and makes himself at home in a big way, including munching on an array of Subway sandwiches intended for the show’s cast. The spots end with a clip from the most recent Real World episode and a tasty product shot of Subway’s ‘avocado season’ line of subs.nnnCLICK HERE to see the MTV Real World/Subway spot “Special Delivery” online.nnWhile Donnelly notes that it the production was helped by the fact that they shot at the actual Real World house, which is already lit for broadcast, what made this project manageable budget and schedule-wise was the hybrid boutique structure of Cinema Five Films, which combines production and post under one roof. Cinema Five Films also features editor Mark Breese, who cut the campaign; and director Tim Pumphrey.nn”Our business model really helped get this done,” Donnelly adds. “With Mark involved from the beginning, we had a clear idea of where we were heading creatively, and because it’s all happening under the Cinema Five Films roof we can keep costs where they need to be.”nnnClick here to view the MTV/Real World/Subway spot “Scuba” online.nnCreative CreditsnClient: MTVnProject: “Special Delivery,” “Scuba” (:30) Subway/The Real World integrated marketing campaignnnAgency: MTV, New York (in-house)nnProduction: Cinema Five Films, New YorknDirector/DP: Patrick DonnellynnPost: Cinema Five Films, New YorknEditor: Mark BreesennAbout Cinema Five Films:nCinema Five Films is a full service creative production company located in the Flatiron neighborhood of New York City. Our work includes an award winning feature film, television shows, TV commercials and network promos. Some of our clients include networks such as: CBS, MTV, Spike, Comedy Central, Starz, BET, VH1, MTV2. Some of our commercial clients include Victoria’s Secret, Visa, Rhapsody, Wrigley’s, Neutrogena, Sonic, Acuvue, Atari, L’Oreal, Revlon, Fanta, Free Credit Score, Target, Cingular, Clearasil, Proctor and Gamble and more.nnWe have also shot over a 100 live performances, music videos and interviews. Artists include Kanye West, Dave Matthews Band, Paul Weller, Alanis Morrisette, Goo Goo Dolls, Diddy, Jewel, Lisa Marie Presley, Avril Lavigne, Liz Phair, Gnarls Barkley, Rilo Kiley, Nickleback, Fountains of Wayne, Hootie and the Blowfish, Death Cab for Cutie, the Killers, Keisha Cole, Wilco, the White Stripes, Franz Ferdinand and many more. For more information go to: www.cinemafivefilms.com.
Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More