Faced with a challenging production set on location in St. Thomas, MTV turned to the production/post hybrid studio Cinema Five Films to execute its new two-spot integrated marketing campaign for Subway and MTV’s “The Real World.” nn”There was some concern initially over the expense and logistics of shooting in St. Thomas so we tried to find an approach that would keep the production in New York, but tie it into ‘The Real World St Thomas,'” Patrick Donnelly, Director/DP of the campaign, and founder of Cinema Five Films, says. “In the end, we went with the idea of the ‘super fan’ and figured out a way to shoot in St. Thomas with a small crew and minimal of gear.”nnThe comedic spots – “Scuba” and “Special Delivery” – both follow a similar set up in which Josh, The Real World super fan, happens upon the empty Real World house, comes in and makes himself at home in a big way, including munching on an array of Subway sandwiches intended for the show’s cast. The spots end with a clip from the most recent Real World episode and a tasty product shot of Subway’s ‘avocado season’ line of subs.nnnCLICK HERE to see the MTV Real World/Subway spot “Special Delivery” online.nnWhile Donnelly notes that it the production was helped by the fact that they shot at the actual Real World house, which is already lit for broadcast, what made this project manageable budget and schedule-wise was the hybrid boutique structure of Cinema Five Films, which combines production and post under one roof. Cinema Five Films also features editor Mark Breese, who cut the campaign; and director Tim Pumphrey.nn”Our business model really helped get this done,” Donnelly adds. “With Mark involved from the beginning, we had a clear idea of where we were heading creatively, and because it’s all happening under the Cinema Five Films roof we can keep costs where they need to be.”nnnClick here to view the MTV/Real World/Subway spot “Scuba” online.nnCreative CreditsnClient: MTVnProject: “Special Delivery,” “Scuba” (:30) Subway/The Real World integrated marketing campaignnnAgency: MTV, New York (in-house)nnProduction: Cinema Five Films, New YorknDirector/DP: Patrick DonnellynnPost: Cinema Five Films, New YorknEditor: Mark BreesennAbout Cinema Five Films:nCinema Five Films is a full service creative production company located in the Flatiron neighborhood of New York City. Our work includes an award winning feature film, television shows, TV commercials and network promos. Some of our clients include networks such as: CBS, MTV, Spike, Comedy Central, Starz, BET, VH1, MTV2. Some of our commercial clients include Victoria’s Secret, Visa, Rhapsody, Wrigley’s, Neutrogena, Sonic, Acuvue, Atari, L’Oreal, Revlon, Fanta, Free Credit Score, Target, Cingular, Clearasil, Proctor and Gamble and more.nnWe have also shot over a 100 live performances, music videos and interviews. Artists include Kanye West, Dave Matthews Band, Paul Weller, Alanis Morrisette, Goo Goo Dolls, Diddy, Jewel, Lisa Marie Presley, Avril Lavigne, Liz Phair, Gnarls Barkley, Rilo Kiley, Nickleback, Fountains of Wayne, Hootie and the Blowfish, Death Cab for Cutie, the Killers, Keisha Cole, Wilco, the White Stripes, Franz Ferdinand and many more. For more information go to: www.cinemafivefilms.com.
Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More