Cinelicious‘ film passion and expertise was tapped for the 7 For All Mankind’s Spring Campaign. Born from an art film imagined and created by James Franco in collaboration with the brand’s creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand’s California roots and ‘forever cool’ aesthetic. Consulting with LIPMAN and DP Max Goldman for the project, Cinelicious provided cameras (Super 8 & Ultra 16mm), film, processing and 2K film scanning and color grading. nn”This was an exciting project on so many levels, including the exploration of the cameras, film stock and the unique capability of our new film scanning technology to ‘overscan’ the negative above and below the frame-line… a never before seen approach to achieve a sun-washed, celluloid aesthetic that feels both classic and timeless,” says Cinelicious Founder Paul Korver. “We are one of the only companies that support small format and, as was the case here, can package film, camera & transfer as a complete solution for unique artistic endeavors. James Franco and DP Max Goldman have created a truly evocative and beautiful campaign.” nn
nnThe campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco. The campaign features a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be released in May. To view the films to date, please click here.nnnnThe new campaign brings the brand to life through the eyes of Franco resulting in a stimulating visual journey. Shadowing a cast of actors, artists, models and musicians that embody the Los Angeles way of life including Lily Donaldson, Henry Hopper and Amber Anderson, the campaign depicts the story of a hedonistic house party that takes place over a warm December weekend in Malibu. The resulting imagery evokes a causal California lifestyle interspersed with fashion and sexuality.nnThe campaign includes a dedicated 7 For All Mankind You Tube channel (youtube.com/7forallmankindjeans). The print and digital assets will live on the YouTube channel including curated episodes, which delve into the key cast members’ journey throughout the shoot. The episodes, all edited and directed by Franco, showcase the unique interpretation and expression of the brand.nnnnCreditsnAdvertising Agency: LIPMAN New York, NYnChief Creative Officer: David LipmannCreative Director: Amir ZiannDirector / Photographer: James FranconDP: Max GoldmannnProduction & Post Services: CineliciousnFilm/Camera/Post Consulting: Paul Korver, EPnColor Grading: Steve RodrigueznTelecine Producer: Reggie DiaznnCast:nLily DonaldsonnCharlotte FreenAmber AndersonnNatalia BonifaccinNathalie LovenElyse PoppersnNana AgyapongnTamzin BrownnAdarsha BenjaminnNina LjetinJessica MaunHenry HoppernVal LaurennMac Edouard-LeonnJohn MorrownVince JolivettenWill LewisnAlex Nifong nnFor more on Cinelicious, please visit www.cinelicious.tv.Jessie Nagel Hype 323.938.8363 Contact Jessie via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More