Cinelicious‘ film passion and expertise was tapped for the 7 For All Mankind’s Spring Campaign. Born from an art film imagined and created by James Franco in collaboration with the brand’s creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand’s California roots and ‘forever cool’ aesthetic. Consulting with LIPMAN and DP Max Goldman for the project, Cinelicious provided cameras (Super 8 & Ultra 16mm), film, processing and 2K film scanning and color grading. nn”This was an exciting project on so many levels, including the exploration of the cameras, film stock and the unique capability of our new film scanning technology to ‘overscan’ the negative above and below the frame-line… a never before seen approach to achieve a sun-washed, celluloid aesthetic that feels both classic and timeless,” says Cinelicious Founder Paul Korver. “We are one of the only companies that support small format and, as was the case here, can package film, camera & transfer as a complete solution for unique artistic endeavors. James Franco and DP Max Goldman have created a truly evocative and beautiful campaign.” nn
nnThe campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco. The campaign features a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be released in May. To view the films to date, please click here.nnnnThe new campaign brings the brand to life through the eyes of Franco resulting in a stimulating visual journey. Shadowing a cast of actors, artists, models and musicians that embody the Los Angeles way of life including Lily Donaldson, Henry Hopper and Amber Anderson, the campaign depicts the story of a hedonistic house party that takes place over a warm December weekend in Malibu. The resulting imagery evokes a causal California lifestyle interspersed with fashion and sexuality.nnThe campaign includes a dedicated 7 For All Mankind You Tube channel (youtube.com/7forallmankindjeans). The print and digital assets will live on the YouTube channel including curated episodes, which delve into the key cast members’ journey throughout the shoot. The episodes, all edited and directed by Franco, showcase the unique interpretation and expression of the brand.nnnnCreditsnAdvertising Agency: LIPMAN New York, NYnChief Creative Officer: David LipmannCreative Director: Amir ZiannDirector / Photographer: James FranconDP: Max GoldmannnProduction & Post Services: CineliciousnFilm/Camera/Post Consulting: Paul Korver, EPnColor Grading: Steve RodrigueznTelecine Producer: Reggie DiaznnCast:nLily DonaldsonnCharlotte FreenAmber AndersonnNatalia BonifaccinNathalie LovenElyse PoppersnNana AgyapongnTamzin BrownnAdarsha BenjaminnNina LjetinJessica MaunHenry HoppernVal LaurennMac Edouard-LeonnJohn MorrownVince JolivettenWill LewisnAlex Nifong nnFor more on Cinelicious, please visit www.cinelicious.tv.Jessie Nagel Hype 323.938.8363 Contact Jessie via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More