Cinelicious is honored to expand its tradition of creative collaboration with Sundance filmmakers to include Rick Alverson of ENTERTAINMENT and Gus Van Sant protégé Justin Kelly of I AM MICHAEL, both part of the 2015 Official Selection. Cinelicious previously contributed final film scanning or DI color for many Sundance breakouts including Richard Linklater’s BOYHOOD and David Gordon Green’s PRINCE AVALANCHE.
“These films are labors of love, and to help usher them to the big screen and this preeminent festival is truly rewarding,” says Cinelicious’ Founder Paul Korver.
I AM MICHAEL, one of this year’s most controversial films, stars James Franco, Zachary Quinto, and Emma Roberts. It was the first DI by colored by Cinelicious’ emerging talent Tyler Fagerstrom, who previously collaborated with DP Chris Blauvelt to set the look for last year’s Sundance Best Cinematography winner LOW DOWN.
Rick Alverson’s ENTERTAINMENT stars comedian Gregg Turkington playing his alter ego Neill Hamburger and is being lauded by critics as a “twisted, existential, comedic masterwork.” Producer Ryan Zacarias brought the project to Cinelicious for final color and mastering with colorist Lynette Duensing.
For more on independent post company Cinelicious, please visit www.cinelicious.tv
Contact:Jessie Nagel
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Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More