ARRI was honored with two major awards at the 2014 Cinec show in Munich on September 22. The ARRI AMIRA documentary style camera and ARRI/ZEISS Master Anamorphic lenses both garnered Cinec statuettes. The awards were presented by the Society of CineTechnik Bayern e.V. (CTB, formerly Bavarian Society for the Advancement of Film Technology), and awarded to innovative products and developments in motion picture technology.
ARRI has been awarded for its documentary-style camera AMIRA in the category Camera Technology / New Digital Capturing Tools and for the seven ARRI/ZEISS Master Anamorphic lenses in the category Optics. The awards were presented by Ilse Aigner, Bavarian Minister of economy, media, energy and technology, and also Deputy Minister-President.
The ARRI AMIRA combines exceptional image quality and affordable workflows with ergonomic design optimized for single operators and shoulder-mounted operation. Upon accepting the award, AMIRA Product Manager Markus Duerr said, "AMIRA cameras are already at work on a huge variety of productions worldwide, which is an amazing start. Like ALEXA, AMIRA will evolve in response to market changes and customer requirements. For AMIRA and those that choose to shoot with AMIRA, the journey has only just begun."
The ARRI/ZEISS Master Anamorphics were honored for their exceptional optical design and striking cinematic imagery. Matthias Pesch, Technical Lead Optical Systems, accepted the award with the following statement: “The Master Anamorphics will open up new creative possibilities to cinematographers and we are excited to see the beautiful images coming from the first productions using these lenses.”
Upcoming films like A MOST VIOLENT YEAR (Dir. JC Chandor, DP Bradford Young) and SPECTRAL (Dir. Nic Mathiew, DP Bojan Bozelli) recently chose the Master Anamorphics to expand the cinematic canvas. Cinec 2014, the 10th International Trade Fair for Cine Equipment and Technology, was held at the MOC Events Center in Munich from September 21 to 23. ARRI showcased its latest advances at the show, including the new Lens Data Encoder LDE-1, AMIRA,Ultra Wide Zoom UWZ-1, updates for ALEXA and Wireless Compact Unit WCU-4, L5 LED Fresnel and the popular Caster series.
ARRI also presented several workshops for industry professionals including “Shoot ALEXA, Deliver Anything,” “Lighting Design with LEDs” and “Close-Up on AMIRA.” For more details on ARRI at Cinec, go to www.arri.com/events/cinec_2014/
About ARRI
With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries and partners that covers every facet of the film industry, including worldwide camera, grip and lighting equipment rental through ARRI Rental; turnkey lighting solutions through the ARRI System Group; lab services, postproduction and visual effects through ARRI Film & TV; and film distribution through ARRI Worldsales. Manufactured products include the ALEXA camera system and AMIRA documentary-style camera; Master Anamorphic lenses; L-Series LED and M-Series HMI lights; Pro Camera Accessories; and ARRISCAN archive technologies. The Academy of Motion Picture Arts and Sciences has recognized ARRI’s engineers and their technical contributions with 18 Scientific and Engineering Awards. For locations and more information please visit www.arri.com
