Director Lauren Greenfield behind the scenes of the #LikeAGirl shoot for Always
NEW YORK -- (SPW) --
The CLIO awards, now in their 55th year of celebrating some of the best work in advertising, design and communications has just announced their 2014 Grand CLIO Award winners.
Among the winners is the viral video phenomenon #LikeAGirl for P&G brand Always, directed by Chelsea Pictures director Lauren Greenfield in collaboration with Leo Burnett Toronto. The work wins its Grand CLIO for Public Relations (Brand Development). #LikeAGirl took home an astounding additional 6 CLIO Awards; a gold for Engagement and one for Public Relations (Corporate Image), silvers in Direct (Film), Digital/Social (Social Media) and Branded Entertainment & Content, and a bronze in Direct (Digital/Social).
Chelsea partner and Executive Producer Lisa Mehling took a moment this morning to reflect on the success of the work, "We are so proud of Lauren, and to have collaborated on such a powerful message that has impacted so many people. It's worth noting that many of the people behind this campaign are women: Susan Credle, Judy John, Adine Becker, AJ Hassan at Leo Burnett, Lauren Greenfield, my partner Allison Amon and myself. Incredible." Chelsea is proud to collaborate on such impactful content, which represents an underlying sea change on the role and meaning of advertising. Our congratulations to everyone who worked on this powerful project, man or woman; it was an incredible team.
Chelsea (www.chelsea.com) is a creatively-driven, independently-owned production and talent management company owned and managed by partners Allison Amon and Lisa Mehling with offices in Los Angeles and New York.
Founded in 1987, and acquired by Allison and Lisa in 2001, they renewed Chelsea's commitment to creative excellence and the highest standards in international production.
Their belief in cultivating and curating a roster of unique and diverse talent has led them to both critical and commercial successes. We have garnered the industry's top accolades from Lions to Pencils to Cubes, and the work of our directors has been showcased at Sundance, Venice, Cannes, Toronto and Berlin Film Festivals, among others.
We are honored to collaborate perennially with the industry's best to produce work of the highest pedigree across broadcast, digital, film, TV, branded entertainment and print.
Still animated by Sakura Hoshi; from “CHAIN,” a new animated short film written and directed by Ling Han, produced by Tzu-Ying Ho and Ling Han.
CHAIN, a visually stunning 3D animated short film written and directed by Ling Han, is now making its way through the 2025 festival circuit. The film, which has already garnered multiple awards–including Best Animated Film at the Paris Movie Awards 2024, Grand Prize Best Animated Short at Silicon Beach Film Festival® 2024, and Best Animation at City of Angels Women's Film Festival 2024–will be screening at Short. Sweet. Film Fest. on Friday, February 28, 2025.
Inspired by the Chinese proverb "螳螂捕蟬, 黃雀在後" ("The mantis stalks the cicada, unaware of the oriole behind"), the 5-minute animated short transforms this timeless wisdom into a visually sophisticated narrative with universal resonance. The film uses the natural world—particularly insects—to explore survival instincts and deeper philosophical themes.
"We hope CHAIN sparks reflection on the complexities of survival, pursuit, and the unforeseen consequences of one's actions," shares Ling. "Through our story, we want audiences to question how their own ambitions shape their decisions and whether they, too, might be caught in a cycle they can't yet see."
Ling, who previously worked as a 3D animator on Walt Disney Animation Studios’ Wish, brings extensive industry experience to this passion project. Unlike his work with major studios, CHAIN gave Ling complete creative freedom to explore his unique artistic vision. "This was my first time as a filmmaker and director, which made the process vastly different from my previous work.” explains Ling. “Instead of working within an established production pipeline, we had to figure things out step by step, learning and growing together throughout the journey."
An Innovative Team
The film’s team was brought together through... Read More
