Director Lauren Greenfield behind the scenes of the #LikeAGirl shoot for Always
NEW YORK -- (SPW) --
The CLIO awards, now in their 55th year of celebrating some of the best work in advertising, design and communications has just announced their 2014 Grand CLIO Award winners.
Among the winners is the viral video phenomenon #LikeAGirl for P&G brand Always, directed by Chelsea Pictures director Lauren Greenfield in collaboration with Leo Burnett Toronto. The work wins its Grand CLIO for Public Relations (Brand Development). #LikeAGirl took home an astounding additional 6 CLIO Awards; a gold for Engagement and one for Public Relations (Corporate Image), silvers in Direct (Film), Digital/Social (Social Media) and Branded Entertainment & Content, and a bronze in Direct (Digital/Social).
Chelsea partner and Executive Producer Lisa Mehling took a moment this morning to reflect on the success of the work, "We are so proud of Lauren, and to have collaborated on such a powerful message that has impacted so many people. It's worth noting that many of the people behind this campaign are women: Susan Credle, Judy John, Adine Becker, AJ Hassan at Leo Burnett, Lauren Greenfield, my partner Allison Amon and myself. Incredible." Chelsea is proud to collaborate on such impactful content, which represents an underlying sea change on the role and meaning of advertising. Our congratulations to everyone who worked on this powerful project, man or woman; it was an incredible team.
Chelsea (www.chelsea.com) is a creatively-driven, independently-owned production and talent management company owned and managed by partners Allison Amon and Lisa Mehling with offices in Los Angeles and New York.
Founded in 1987, and acquired by Allison and Lisa in 2001, they renewed Chelsea's commitment to creative excellence and the highest standards in international production.
Their belief in cultivating and curating a roster of unique and diverse talent has led them to both critical and commercial successes. We have garnered the industry's top accolades from Lions to Pencils to Cubes, and the work of our directors has been showcased at Sundance, Venice, Cannes, Toronto and Berlin Film Festivals, among others.
We are honored to collaborate perennially with the industry's best to produce work of the highest pedigree across broadcast, digital, film, TV, branded entertainment and print.
Boris FX Sapphire, known across Hollywood for its high-end effects and transitions plugin collection, leans into its cinematic roots with the new 2025 release.
“Video editors and artists looking to lend an air of nostalgia (or grittiness) to projects will love Sapphire’s new S_VHS Damage effect,” says Boris Yamnitsky, president and founder of Boris FX. “It immediately transports audiences back to the simple pleasure of rewatching your favorite VHS tapes until you physically wore them out.”
“Our goal with VHS Damage was to authentically recreate the unmistakable charm of analog video that we all know and love,” says Brian Fox, chief marketing officer for Boris FX and Sapphire product manager. “We’ve meticulously captured the worn textures, tracking glitches, and color shifts that defined the VHS era, providing artists with a flexible tool to explore a full spectrum of looks—from subtle wear to intense tape degradation.”
“I’ve been waiting for a tool like VHS Damage to chase that sweet nostalgia,” says Jon Anderson, an award-winning freelance editor. “Every project I work on has its own unique needs. The ability to customize the look in such fine detail is critical. The level of authenticity and control this plugin offers is truly remarkable.”
What’s NewThe S_VHS Damage effect recreates the iconic look of 1980s analog video with textures crafted from sourced original tapes. It replicates the wear and tear of repeatedly playing a VHS tape, complete with tracking errors, interlaced combing, color downsampling, and tape distortions. Artists can choose from one of the 18 included presets or... Read More
