Charter Spectrum and Pereira & O’Dell New York, with the help of SNL alum Kevin Nealon, have created a national advertising campaign that takes aim at some of the frustrations experienced by Satellite TV subscribers. While there continues to be a lot of advertising around the choice consumers have when choosing a television provider, this campaign attempts to illustrate some of the reasons why satellite TV customers may experience problems with their service.
The campaign titled “Satellite TV Spaceship” centers around the daily trials and tribulations of the crew working at Satellite TV headquarters, whose operations are based on an outdated spaceship floating above the Earth's surface. Kevin Nealon serves as the well-intended, yet mostly incapable Captain. The commercials chronicle the misadventures of the Captain, along with his first in command and crew, as they try to meet the needs of disgruntled customers with dated technology.
Each of the commercials concludes with the line “It’s time to move on from satellite.” In “Lost”, we see Kevin and his first in command do their best at problem solving when TV service goes out. And in “On Hold”, we see the real reason why we’ve spent so much time listening to bad music while on hold with customer service.
The spots (two of which have been released) were directed by Fred Savage. The campaign will also include more videos for digital release along with gifs and memes on a branded landing page (http://spectrum.com/lostinspace).
About Pereira & O’Dell
Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in San Francisco, New York, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named “Standout Agency of the Year” byAdvertising Age, and recently named by Fast Company as one of the “10 Most Innovative Companies in Advertising”. Among the Pereira & O’Dell client roster are Hyatt, Qdoba, Coca-Cola, Fox Sports 1, Intel, Realtor.com, Blue Apron, Memorial Sloan Kettering, Fiat, 1-800-Contacts, NetScout, and Charter Communications.
About Charter
Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter Spectrum TV® video entertainment programming, Charter Spectrum Internet® access, and Charter Spectrum Voice®. Spectrum Business similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter's advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.
