After 21 years at Tango, Waldrip is now an owner and honing VFX/Flame, color skills
Joey Waldrip has a colorful story to tell: After 21 years of working at charlieuniformtango, he’s now an owner of the company, and has become one of the industry’s most talented VFX/Flame artists in the process.
“Being an owner has been my vision for years and keeping the company in the Waldrip family is something I hold very dear,” Joey says. He has worked with his uncle – Tango co-founder Jack Waldrip – since he joined charlieuniformtango.
“My creative art is who I am, but with the support of my partners, James Rayburn and Deedle LaCour, and my effects team – ten of the best people in the business – I can now also mentor and manage. We’ve organized this company in a way that gives each of us the space to do what we do best.”
“I was very lucky to work with the best colorists in the business from the time I started out. I worked with Company 3, The Mill, Nice Shoes, and others on high-end clients like BMW, American Airlines and Chick-fil-A. Back then, we were dealing with film, and because we didn’t have a transfer house, Tango set up the technology to work remotely with leading colorists around the world. When the tsunami hit Japan in 2011, important film resources were destroyed, and that pretty much changed everything. We all had to begin working digitally – that was a real turning point. I was able to adapt what I had learned from the world’s best film colorists to digital. As an experienced Flame artist, I saw how color added a vibrant new dimension to my work—and to my art. Now, I can finish the effects and do the color – all with a singular point of view. The combination of new technologies and my years of experience gives me the ability to fine-tune virtually every aspect of a client’s visual story,” says Joey.
“I’ve known most of my clients for decades, but I approach each project like a first date. We’re going to be in the same room for 12 hours or more and I want my clients to have a good time. Jack taught me it’s not just how skilled you are using the box – everyone runs the same box – it’s about the relationships; it’s about clients wanting to come back for that next date.”
Fran Montoya, head of sales for charlieuniformtango, says, “Joey has an industry-wide reputation for interpreting the exact mood his clients want to convey. And no one does a better job of using color to help our clients tell the stories they want to tell.”
Joey’s new color reel showcases his unique ability to add magic to every scene. Click here to view Joey's reel.
About charlieuniformtango
For more than 25 years, charlieuniformtango has been an industry leader in film and postproduction. The company delivers results across all mediums–from second screen to silver screen–for its growing roster of international clients: American Airlines, Abercrombie & Fitch, State Farm, Fiat, Geico, Jeep, Lexus, McDonald’s, Dr. Pepper, Chick Fil A, H.E.B., Samsung, Susan G. Komen Foundation, JCPenney and Universal Orlando.
The list of Tango’s awards is also growing: National ADDYs, AICE Awards, ANDYs and a Cannes Lion. Additionally, the company’s work has been featured in the Communication Arts Annual and the AICP National Show—for the 20+ Superbowl spots the company has produced. And Tango’s long-form work has been programmed at premier festivals across the globe, including Sundance, SXSW, Melbourne International Film Festival, and the Leeds International Film Festival.
Independent, integrated, and incomparable, charlieuniformtango operates out of full-service studios in both Dallas and Austin.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More