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    charlieuniformtango Director Justin Wilson Teams Up With Ice-T For Raising Cane’s

    By youngcompanyUpdated:No Comments4028 Views
    Ice-T stars in new video directed by charlietango director Justin Wilson for Raising Cane’s

    The man himself, Ice-T, got behind the counter in the new Raising Cane's video

    DALLAS -- (SPW) --

    charlieuniformtango announced Justin Wilson directed a :60 video for Raising Cane’s Chicken Fingers celebrating National Iced Tea Day (Friday, June 10th) with none other than the man himself, Ice-T.

    Ice-T recently got behind the counter at a Raising Cane’s in Phoenix, Arizona and waited on surprised – and delighted – customers on National Iced Tea Day. Ice-T noted that Raising Cane’s iced tea is always fresh brewed and ice cold. He also commented to a customer that high gas prices had made him get a day job which brought giggles of acknowledgment. “Ice was an exceptional talent to work with and a joy to be around,” Justin said, “I’d jump at the chance to work with him again.”

    Justin shot the action filled spot with several cameras, including two Sony fx9s, 4 GoPros, two insta360 cameras, a drone and DSLR. With a variety of angles to choose from, every Ice-T quote was captured multiple ways to give the editor flexibility in the cut. 

    Raising Canes – ICE-T from charlieuniformtango on Vimeo.

    Screenwork Credits:

    charlieuniformtango
    Director: Justin Wilson, Line Producer: Cesar Velasco, Director of Photography: David Wells, Lead AC/Media Manager: Joshua Babur, 2nd AC: Jessica Ramirez, 2nd AC: Samantha Bell, Media Manager: Kayla Windsor

    Raising Cane’s Chicken Fingers
    Chief Marketing Officer: Christina Clarke, VP Creative Services: Tracy Ziepprecht, Creative Director: Scott Howard, Director, Creative Services: Meredith Verhagen, Sr. Motion Designer & Editor: Richard Escobedo

    About charlieuniformtango
    For more than 25 years, charlieuniformtango has been an industry leader in film and postproduction. The company delivers results across all mediums – from second screen to silver screen. Its growing roster of international clients includes American Airlines, Abercrombie & Fitch, State Farm, FIAT, Jeep, Lexus, McDonald’s, Dr Pepper, Ram, H.E.B., Samsung, Susan G. Komen Foundation, and Universal Orlando.

    The list of Tango’s awards is also growing: National ADDYs, AICE Awards, ANDYs and a Cannes Lion. Additionally, the company’s work has been featured in the Communication Arts Annual and the AICP National Show – for the 20+ Superbowl spots the company has produced. And Tango’s long-form work has been programmed at premier festivals across the globe, including Sundance, SXSW, the Melbourne

    International Film Festival, and the Leeds International Film Festival.

    Independent, integrated, and incomparable, charlieuniformtango operates out of full-service studios in both Dallas and Austin. See more on their website. Contact Fran Montoya, head of sales/ business development, or call 214-922-9222.

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    Vicki Young
    Owner
    THE YOUNG COMPANY
    (214) 533-1584
    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Scott HowardRaising Cane's Chicken FingersIce-TJustin Wilsoncharlieuniformtango



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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