Über Content signs influential improv pioneer Charlie Todd for worldwide commercial representation.
After graduating from UNC at Chapel Hill, Charlie founded the comedic performance group Improv Everywhere in 2001, the same year he joined with the Upright Citizens Brigade in New York City. With the help of his fellow UCB friends, Charlie began organizing collective public pranks of “chaos and joy,” which utilized a hybrid of spontaneous humor and crowd participation to entertain, shock and spread happiness.
Started years before the term “flash mob” became commonplace, Improv Everywhere performances differ in their lighthearted nature and subtle humor – performers enter and exit the missions seamlessly, never breaking before the “reveal” moment. Improv Everywhere has been featured worldwide, including The Today Show, The New York Times, Nightline, VH1, and This American Life, among countless others. Charlie has organized and filmed more than a hundred missions, including this year’s 11th annual No Pants Subway Ride in New York City, which attracted nearly 4,000 people and thousands more in 48 cities around the world. To date, Charlie’s Frozen Grand Central video has garnered over 30 million views on YouTube. In fact, Charlie’s videos have been viewed over 230 million times online, giving him the honor of being one of the top 25 most subscribed directors of all time on YouTube.
Charlie has parlayed Improv Everywhere‘s colossal success into sponsored projects with Trident and V8, as well as an NBC pilot. In 2009, Harper Collins released Charlie’s book, Causing a Scene, chronicling the behind-the-scenes of his stunts. Charlie recently spoke at a TED conference, titling his 12 minutes, The Shared Experience of Absurdity.
Charlie’s unique blend of massive crowd orchestration, leadership and spontaneity attracted the eye of Über’s Partner/Executive Producer, Preston Lee. “Like most, I had seen Charlie’s work on the internet countless times. His videos always captured my attention and made me laugh out loud or smile at how simply clever they are. And that is Charlie. He’s got an infectiously brilliant talent at tapping into our funny. Applying that talent to brands is the next obvious frontier for him. We’re excited to help in that transition.”
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