Burbank based AlphaDogs Post Production recently hosted their October Editor’s Lounge with over 100 people in attendance. Moderated by Journalist and owner of Moblized TV, Debra Kaufman, the panel consisted of seasoned industry veterans to include: Editor/Author Diana Friedberg, Assistant Editor Carsten Kurpanek, Editor/Author Steven Cohen, and Assistant Editor Peter Mergus.nnThe topic of the October panel was “Editors and Assistant Editor Relationships”. A moderated panel discussion on the changes editing has gone through since becoming non-linear and how it’s impacted the career path of Assistant Editors in transitioning to full time Editors. nnOne of the big changes the industry has experienced is that Assistant Editor’s are no longer working one on one with the Editors as they did in the early days of film. The relationship has become very isolated with work being done in separate rooms and duties being very different from each other. This makes it challenging to gain the experience needed to move into an editing role with on the job practical experience not being as prevalent as it used to be. The assistant’s duties have also become less creative and more technical with the Editor relying on their assistants to be more of a troubleshooter for any technical issue that may arise.nnIn order to learn the art of editing in this new business model you have to be extremely pro-active and be willing to work for free to gain the practical experience needed to have a career in this field. Building personal relationships and networking within the genres you wish to work is one way to land your first gig. It’s not a linear career path like other fields. Having a mentor to teach you during off hours and being self-taught is crucial for success in today’s market. nnnnTo view the entire panel discussion and learn more tips from the panelists please click here. nnAbout AlphaDogsnFounded in 2002, Burbank-based AlphaDogs, Inc. quickly established themselves as leaders and innovators in the rapidly changing digital post arena. The company maintains an early adopters edge; testing and assimilating leading technologies to keep ahead of the pack with solutions such as the RED camera and were the first post house in Los Angeles to take delivery of the Avid Symphony HD editing system. Personal attention from a seasoned award-winning team assures client satisfaction accompanies each cost-effective delivery of superior post production services—including editing, color correction, 5.1 audio, motion graphics, visual effects, DVDs, media transfers, duplication, production offices, and system rentals with 24/7 tech support.nnAlphaDogs is home to the popular Editors’ Lounge and headquarters of the growing media transfer specialty service Digital Service Station; now serving California, Colorado, Florida, Illinois and Ohio. AlphaDogs is located at 1612 West Olive, Suite 200, Burbank, CA 91506.Visit the AlphaDogs team on the web: www.alphadogs.tv.
Julie Leibovitz Contact Julie via email 818.456.4149
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More