Burbank based AlphaDogs Post Production recently hosted their October Editor’s Lounge with over 100 people in attendance. Moderated by Journalist and owner of Moblized TV, Debra Kaufman, the panel consisted of seasoned industry veterans to include: Editor/Author Diana Friedberg, Assistant Editor Carsten Kurpanek, Editor/Author Steven Cohen, and Assistant Editor Peter Mergus.nnThe topic of the October panel was “Editors and Assistant Editor Relationships”. A moderated panel discussion on the changes editing has gone through since becoming non-linear and how it’s impacted the career path of Assistant Editors in transitioning to full time Editors. nnOne of the big changes the industry has experienced is that Assistant Editor’s are no longer working one on one with the Editors as they did in the early days of film. The relationship has become very isolated with work being done in separate rooms and duties being very different from each other. This makes it challenging to gain the experience needed to move into an editing role with on the job practical experience not being as prevalent as it used to be. The assistant’s duties have also become less creative and more technical with the Editor relying on their assistants to be more of a troubleshooter for any technical issue that may arise.nnIn order to learn the art of editing in this new business model you have to be extremely pro-active and be willing to work for free to gain the practical experience needed to have a career in this field. Building personal relationships and networking within the genres you wish to work is one way to land your first gig. It’s not a linear career path like other fields. Having a mentor to teach you during off hours and being self-taught is crucial for success in today’s market. nnnnTo view the entire panel discussion and learn more tips from the panelists please click here. nnAbout AlphaDogsnFounded in 2002, Burbank-based AlphaDogs, Inc. quickly established themselves as leaders and innovators in the rapidly changing digital post arena. The company maintains an early adopters edge; testing and assimilating leading technologies to keep ahead of the pack with solutions such as the RED camera and were the first post house in Los Angeles to take delivery of the Avid Symphony HD editing system. Personal attention from a seasoned award-winning team assures client satisfaction accompanies each cost-effective delivery of superior post production services—including editing, color correction, 5.1 audio, motion graphics, visual effects, DVDs, media transfers, duplication, production offices, and system rentals with 24/7 tech support.nnAlphaDogs is home to the popular Editors’ Lounge and headquarters of the growing media transfer specialty service Digital Service Station; now serving California, Colorado, Florida, Illinois and Ohio. AlphaDogs is located at 1612 West Olive, Suite 200, Burbank, CA 91506.Visit the AlphaDogs team on the web: www.alphadogs.tv.
Julie Leibovitz Contact Julie via email 818.456.4149
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More