- Wednesday, Mar. 14, 2018
The team at design-driven creative production company Sarofsky was commissioned by CFA Institute and Ogilvy to take part in an ambitious integrated media campaign that is now in wide use worldwide. The campaign features a total of seven elegant animated spots based on illustrations by Paul Wearing, each of which elevates CFA's branding and its missions. The spots appear on the brand's YouTube Channel (https://www.youtube.com/cfainstitute) and in countless other broadcast and online placements, with extensive customization services for various markets handled internally by Sarofsky's artists.
Led by group creative director Rob Jamieson, Ogilvy's team presented Sarofsky with Wearing's illustrations, along with several scripts focusing on CFA's branding and ideas for bringing it to life. "Rather than have the logo be what you see when the spot is over, we set out to ensure the logo itself becomes essential to the stories being told," began Erin Sarofsky, company principal and executive creative director.
Erin continued: "Honoring the simplicity of the branding, the illustrations and the scripts, I knew that our success would be hinged on our restraint. The goal was to do let the branding and the messages sing."
Also led by executive producer Steven Anderson, creative director Stefan Draht, and associate producer Madeline Miller, Sarofsky's artists handled much of their work in Adobe Illustrator and After Effects, as well as Maxon's Cinema 4D. The stylized "vector" look of the finished animation reflects a mix of both 2D and 3D.
Finishing the project in After Effects, Adobe Premiere was then used to create the numerous versions, customizations, compressions and exports.
"The team at Ogilvy was an amazing partner for us," Erin added. "They knew what they wanted but were also open to ideas and exploration, which is a tribute to their strong, trusting relationship with their clients at CFA."
Complete project credits are available upon request.
Director, creative director and designer Erin Sarofsky launched Sarofsky in Chicago in 2009 to provide her patent, design-driven production services to leaders in the advertising and entertainment industries worldwide. Today, Sarofsky's staff artists use animation, visual effects, computer graphics and live-action to collaborate with illustrious clientele from concept to delivery, producing work that is visceral, innovative and diverse. With artistry that heightens audience impact through sublime commercials, brand films, title sequences and much more, Sarofsky's reputation for breakthrough design, its proven cross-media production expertise, and its fabulous Olson Kundig-designed studio in Chicago's West Loop are all key components of the attraction. Learn more at http://www.sarofsky.com.
Client: CFA Institute
Agency: Ogilvy, Chicago
Agency Group Creative Director: Rob Jamieson
Agency Art Director: Connor Fleming
Agency Copywriter: Damon Lockett
Agency Producer: Maggy Lynch-Hartley
Executive Creative Director: Erin Sarofsky
Executive Producer: Steven Anderson
Creative Director: Stefan Draht
Associate Producer: Madeline Miller
Animators: Tanner Wickware, Chas Fries, Jeff McBride, Dan Tiffany, Brent Austin
Editor / Finishing: Erik Uy
Assistant Editor / Finishing: Sophie Mannaerts
Illustrator: Paul Wearing