In conjunction with ICF International, Washington DC, Cerebral Lounge has completed work on “Love Through the Ages,” a :30 PSA to promote the national Two of Us public education campaign (www.twoofus.org) on behalf of the National Healthy Marriage Resource Center (NHMRC).
The spot follows a young couple as they show how communication is essential to establishing and maintaining a healthy relationship. One of the studio’s primary challenges was to re-create ancient Egypt. Combining practical and visual effects, Cerebral Lounge’s production team captured HDR images and gathered camera/lens data for the rich 3D design work. Providing on-set supervision, Cerebral Lounge worked closely with the live action crew throughout the shoot.
In post, the studio tracked the camera through Syntheyes, employing Maya to model the ancient Egyptian architecture and plants. Screen replacements were tracked using Mocha. Compositing was completed in After Effects.
Cerebral Lounge’s sister music and sound design studio, Clean Cuts Music, created an original score that takes viewers through Elizabethan times, the 1970s, and finally to a present-day neighborhood coffee shop.
From Ancient Egypt to Modern Day, we see how couples have used whatever tools are at their disposal to show how they feel, and learn that even the littlest gesture can make us smile.
“We are pleased to have worked with Cerebral Lounge and Clean Cuts Music to produce a highly effective PSA. It takes viewers on a journey through time, relaying that while tools may have changed, the art of communicating remains essential to healthy relationships,” says Christine Slingerman, Creative Director, ICF International. She adds: “The team did a great job bringing our storyboarded concept to life.”
The PSA can be viewed at http://community.twoofus.org/_Love-Through-the-Ages-30-PSA/video/939024/55557.html.
For more information about Cerebral Lounge, go to www.cerebral.tv
