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    Celebrated CG Director Joins Commercial Animation Team At LAIKA/house

    By amunson@laika.comUpdated:No Comments1775 Views
    Portland, ORE -- (SPW) --

    <a href="http://www.laika.com/house.>LAIKA/house President/EP Lourri Hammack welcomes Director Nicholas Weigel to the expanding director roster for the commercial studio.

    “Nicholas brings a unique voice and wonderfully off-kilter vision to the studio. He is currently applying his skewed funny bone to a live action/animation campaign, which rolls out in November. He is a great addition to our talented group of directors and also gives us greater depth in original content creation,” said Hammack.

    Weigel previously worked with Psyop as an Animation Director on “Coke: Inside the Happiness Factory” and with The Mill on Orangina’s “Naturally Juicy” project.

    In addition, he developed and directed the award-winning MTV Puberty series while working at Hornet Inc. in New York. He also served as Creative Director of Nick Digital Lab, a full service animation production facility that produced work for Spike TV and Nickelodeon.

    “<a href="http://www.laika.com/house.>LAIKA/house and Portland have an alternative creative sensibility that attracted me. The studio offers a rare opportunity to explore new animation methods in all mediums under one roof. There’s no excuse not to create great work here,” said Weigel.

    The move to Portland and <a href="http://www.laika.com/house.>LAIKA/house is a return to the West Coast for Weigel, who spent six years at W!LDBRAIN before moving to New York. While at the Bay-area studio, he directed award-winning spots for Ford Focus, Cartoon Network, Levi’s, and helped develop the hit Disney TV series Higglytown Heroes and Playhouse Disney.

    In his free time, Weigel designs for independent street wear apparel and toy boutiques and develops animated series content for TV.

    About <a href="http://www.laika.com/house.>LAIKA/house

    <a href="http://www.laika.com/house.>LAIKA/house is world renowned for its skill in storytelling and character animation in many media, including 2D, CG and Stop Motion. The studio produces commercials, branded entertainment and content for television, film, Internet and mobile venues. The team’s ability to create stunning designs and commercials has garnered the attention of advertising agencies such as Leo Burnett, Wieden+Kennedy and BBDO and has attracted clients such as Starbucks, Apple, Coca-Cola, ESPN, M&M’s and the Honda.

    The studio, owned by Nike co-founder and Chairman Philip H. Knight, has a 30-year animation history presenting the artistry of award-winning filmmakers, designers and animators. In addition to numerous international honors, the company has won two Academy Awards, 11 Emmy Awards, 11 Clio Awards, three London International Advertising and Design Awards, five Mobius Advertising Awards and two Cannes Lion International Advertising Festival awards.

    For more information about the company or to view recent work, please visit http://www.laika.com/house.

    Contact:

    Alise Munson, http://www.laika.com/house.>LAIKA/house amunson@laika.com 503-276-0110 1400 NW 22nd Avenue Portland, OR 97210

    SPW Category:People on the Move



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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