The Cavalry Productions has signed internet sensation Woodhead for both commercial and digital production work. The announcement was made by Executive Producers Ross Grogan and Chris Wedding. Woodhead is probably best known for its comedic video short titled, “Favre: Rise” which parodied a Nike ad and thus far has garnered over four million views on YouTube.
“We want to bring the talents of Woodhead into the commercial world, as well to take the next step, using the The Cavalry Productions to develop strong relationships with various brands and bring their viral campaigns to life,” says Grogan. “If an agency is looking to build their client’s brand, they should take a look at Woodhead. What stood out for me and Chris is their work is very grounded. Many comedic directors go to an absurd level. We will continue to grow Woodhead’s work in the digital world. Adds Wedding, “I couldn’t stop watching and I was laughing the entire time. They were right on the money. Immediately, I wanted to work with them. When I watched the rest of their work, I knew we had found something unique.”
Woodhead consists of director/writer Tony Yacenda, writer/comedian/actor Dan Perrault and comedian/actor/producer Sean Carrigan. The trio started two years ago when Perrault called Yacenda, telling him he just saw a hilarious comic that looked like NFL quarterback Brett Favre. “We got together and decided we want to make some really funny content, and Woodhead was born,” says Yacenda.
Millions of Views
If number of views is any indication of success, Woodhead is definitely on a roll. The aforementioned Favre spoof is not their only short garnering huge numbers. Their video to promote the Matthew Hussey book “Get The Guy” (titled “Kids Talk Dating Problems”) has garnered over 2 million views, was featured on the Today Show helped place the book on the New York Times bestseller list. Woodhead’s movie parody titled, “Average Party” has so far received over 1.2 million views on YouTube, plus was featured on the Huffington Post, CollegeHumor and dozens of other news blogs. Other original shorts from Woodhead include “Shark Pool“, “Extremely Dark Knight“, “Last Words” and “Vote For Tom Corrigan.”
Cinematic Approach
Key to Woodhead’s huge and loyal social media following is the ability to apply offbeat humor with professional production values. The result is original branded media that gets noticed. “We find the absurdity in a situation, then use great writing and acting to focus on it,” says Yacenda. “The laughs shouldn’t come from all over the place. Adds Carrigan, “We describe our approach as intelligently juvenile, with an academic approach and cinematic attention to detail.”
Hollywood Connections
Even though Woodhead hails from the east coast (Yacenda and Perrault are graduates of Emerson College in Boston while Carrigan also hails from the East Coast), they have no problem tapping into L.A.’s huge pool of acting and production talent. Case in point is Woodhead’s award-winning homage to filmmakers titled, “The Search for The Shadoweyes Bandit” starring Owen Teague, Cuba Gooding Jr (Jerry Maguire) and Jon Bernthal (The Walking Dead). “As a comic I know a lot of people in the entertainment business,” says Carrigan. “Lots of actors appreciate Woodhead and want to be involved.”
About The Cavalry
At The Cavalry Productions, we are proud to serve, proud to produce and proud to deliver. We blend engaging, creative, collaborative spirit, high impact visu
