New York-based production house Cause & [Effect] Creative Director/Director Jamie Hubbard turns playing upside down in “Stick ‘n Play World”, a new :30 for Mattel, Inc.’s Polly Pocket. The spot features an adorably determined girl hanging upside-down in her living room, enlightening us with her “eye for decorating.”nnThe spot opens up on a close up of the young girl’s face with her braided pigtails sticking straight up, or so it appears. She begins by saying, “You gotta have an eye for decorating. And I do.” As we zoom out, she looks to the floor and says, “And that’s why the fridge is on the ceiling and the bathtub is on the wall.” Immediately after she explains her interior decorating choices, the camera flips over and it’s revealed to us that she’s actually standing on the ceiling. She explains that this choice is motivated by her need to include an indoor pool in the decorating scheme. We cut to product footage of the Polly Pocket Stick n’ Play World, provided by Mattel, accompanied by the tag “For the best day ever, just add Polly.” nnnnCreditsnClient: MattelnTitle: Polly Pocket Stick ‘n Play WorldnnAgency: Nickelodeon Creative AdvertisingnVP Creative Director: Pete JohnsonnAssociate Creative Director: Jared ElliottnAssociate Creative Director: Juan Carlos GutierreznExecutive Producer: Hafeez M. SaheednSupervising Producer: Adrienne TorrisinCopywriter: Eddie Hahn OrteganArt Director: Rob SchnappnSr. Project Manager: Colleen WebbernProject Manager: Jamie EdelsteinnProduction Assistant: Melissa Ten NapelnnProduction: Cause & [Effect]nExecutive Producer: Jason ZemlickanCreative Director/Director: Jamie HubbardnProducer: Michelle CuccuininPost Producer: Forrest Heidel nArt Director: Justin AcreenEditor: Allen CordellnDesigner: Tim LinesnnAbout Cause & [Effect]nCause & [Effect} is a collection of highly talented storytellers, artists, thinkers, and above all-CREATORS. Writing, shooting, directing, editing, designing, compositing, animation—They see every project as an opportunity for collaboration—a chance to apply their creative team’s experience, ideas and personality, to making engaging and memorable work for their clients. www.causeffect.tv
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Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More