New York-based Cause & [Effect] director Moh Azima captures the art of rhythm gymnastics and youthful exuberance in a new :30 “Dora Gymnastics” for Nick Jr., produced direct to client. The spot features several charming little girls eloquently twirling ribbons for their rhythm gymnastics routines. An animated Dora ends the spot twirling her ribbon, promoting the premiere of “Dora’s Fantastic Gymnastics Adventure.” nnDirector Moh Azima wanted to position the spot as less of a traditional light children’s promo and more of an elegant and inspirational spot, similar to those of popular athletic brands. He notes, “We were lucky to have great partners who were willing to do something different. I saw an emotional resonance in the script that I really felt kids could associate themselves with.”nn”Dora Gymnastics” opens with a pink leotard-wearing petite gymnast dancing away from the camera, twirling her rainbow colored ribbon in an empty theater. We quickly cut between several other little girls in various settings and costumes as they twirl and spin their ribbons in unison. The spot ends with the voiceover, “Everyone’s coming together for the performance of the summer.” Then, Dora leaps into frame in a purple leotard using her ribbon to wow a stadium crowd before jumping out of the shot, leaving in her wake the super and voiceover, “Dora’s Fantastic Gymnastics Adventure.” The spot closes on the date August 13th, 7/6c and the Nick logo.nnnnCreditsnTitle: Dora GymnasticsnAgency: Nick Jr.nProduction: Cause & [Effect]nExecutive Producer: Jason ZemlickanCreative Director: Jamie HubbardnDirector: Moh AzimanProducer: Garrett FennellynArt Director: Justin AcreenDesigner/Animator: Tim LinesnEditor: Winnie CheungnnAbout Cause & [Effect]nCause & [Effect] is a collection of highly talented storytellers, artists, thinkers, and above all-CREATORS. Writing, shooting, directing, editing, designing, compositing, animating—They see every project as an opportunity for collaboration—a chance to apply their creative team’s experience, ideas and personality, to making engaging and memorable work for their clients. www.causeffect.tv
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Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More