New York-based Cause & [Effect] director Moh Azima captures the art of rhythm gymnastics and youthful exuberance in a new :30 “Dora Gymnastics” for Nick Jr., produced direct to client. The spot features several charming little girls eloquently twirling ribbons for their rhythm gymnastics routines. An animated Dora ends the spot twirling her ribbon, promoting the premiere of “Dora’s Fantastic Gymnastics Adventure.” nnDirector Moh Azima wanted to position the spot as less of a traditional light children’s promo and more of an elegant and inspirational spot, similar to those of popular athletic brands. He notes, “We were lucky to have great partners who were willing to do something different. I saw an emotional resonance in the script that I really felt kids could associate themselves with.”nn”Dora Gymnastics” opens with a pink leotard-wearing petite gymnast dancing away from the camera, twirling her rainbow colored ribbon in an empty theater. We quickly cut between several other little girls in various settings and costumes as they twirl and spin their ribbons in unison. The spot ends with the voiceover, “Everyone’s coming together for the performance of the summer.” Then, Dora leaps into frame in a purple leotard using her ribbon to wow a stadium crowd before jumping out of the shot, leaving in her wake the super and voiceover, “Dora’s Fantastic Gymnastics Adventure.” The spot closes on the date August 13th, 7/6c and the Nick logo.nnnnCreditsnTitle: Dora GymnasticsnAgency: Nick Jr.nProduction: Cause & [Effect]nExecutive Producer: Jason ZemlickanCreative Director: Jamie HubbardnDirector: Moh AzimanProducer: Garrett FennellynArt Director: Justin AcreenDesigner/Animator: Tim LinesnEditor: Winnie CheungnnAbout Cause & [Effect]nCause & [Effect] is a collection of highly talented storytellers, artists, thinkers, and above all-CREATORS. Writing, shooting, directing, editing, designing, compositing, animating—They see every project as an opportunity for collaboration—a chance to apply their creative team’s experience, ideas and personality, to making engaging and memorable work for their clients. www.causeffect.tv
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NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment