In โThe Game,โ three guys are hanging out in front of a TV watching sports. One of them โ the saver โ reaches down to check his tablet, as another โ the spender โ comments, โChecking your fantasy?โ The saver responds, โNo, just my 401k statement.โ The dialogue continues as the spender, who says that his money is โgone before I get my hands on it,โ is decked out in more and more lavish items, starting with a gold watch, necklace and sunglasses and ending up astride a new motorcycle in a medieval knightโs costume and virtual reality goggles. The spot ends with a pizza guy showing up at the door and the spender saying, โHey, can somebody spot me?โ
Client: Ad Council/AICPA
Advertiserโs Supervisors Council: Amy Gibson-Grant, VP, Campaign Director, Ad Council; Ricki Kaplan, Campaign Manager, Ad Council; Dana Vielmetti, Assistant Campaign Manager, Ad Council
Agency: KBS+
Co-Chief Creative Officer: Edward Brojerdi; Co-Chief Creative Officer: Izzy DeBellis; Creative Director: Will Bright; Creative Director: Grant Simpson; Art Director: Nic Wehmeyer; Copywriter: Josh Kessler; Head of Content Production: Mara Milicevic; Producer: Dennis McKinley; Executive Content Business Affairs Manager: Cindy Hoffman; Agency Account Supervisor: Gabriela Benitez; Agency Account Supervisor: Shari Benowich; Agency Account Executive: Zach Fryman;
Production Company: Hungry Man
Director: Dave Laden; Executive Producer: Kevin Byrne; Line Producer: Caleb Dewart; Cinematographer: Christian Sprenger
Post-Production Company: Optimus
Editor: Ruben Vela II; Assistant Editor: Erik Law; Colorist: Oscar Oboza; VFX Director: Glen Noren; Online Editor: Scott Yurks; Producer: Tracy Spera; Sr. Associate Producer: Lauren Connolly
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More