Hummingbird Productions, one of America’s leading producers of original music and sound design for the advertising industry, has contributed an original song, “Cash For Nothing,” to a new regional radio and TV campaign promoting Royal Farms. The announcement was made today by Bob Farnsworth, CEO/Founder/Creative Director, Hummingbird Productions. nn
nTo hear this piece of music online CLICK HERE.nnHummingbird’s client for the new Royal Farms campaign was the Horich Hector Lebow (HHL) Advertising Agency of Hunt Valley, MD. The new song “Cash For Nothing” was written and recorded in the spirit of a instantly recognizable pop tune. nnThom Forr, Senior Writer/Producer with HHL, said, “Working with Bob Farnsworth and the entire team at Hummingbird was a blast. Bob took the time to listen to what we had to say, didn’t act like he was the smartest guy in the room (which he was,) and then collaborated with us-step by step-to produce an ideal piece of original music and lyrics for our project. Our client, Royal Farms, is not only delighted with the result, but is also enjoying a great return on their investment. There’s a reason why Mr. Farnsworth and the folks at Hummingbird have been successful for so long…they get it!”nn”If everyone was as fun to work with as Thom Forr, we would feel guilty for charging our clients for our work. The agency’s concept for this campaign was solid, and I anticipate that the melody is going to stick. We believe that Royal Farms will really end up ‘cashing in’ on this promotion,” said Farnsworth.nnAbout ROYAL FARMSnSince 1959, Royal Farms, a privately owned chain of convenience stores, has been satisfying the mid-Atlantic area’s hunger for real fresh food served real fast. Headquartered in Baltimore, Maryland, the company currently operates 153 stores throughout Delaware, Maryland, Pennsylvania, and Virginia. Please see: www.royalfarms.com/about.aspnnAbout HUMMINGBIRD PRODUCTIONSnFounded in Nashville, TN, in 1976 by Bob Farnsworth, Hummingbird Productions is one of the longest standing providers in the United States of original music for the advertising industry. While the company is perhaps best known for its music nin such advertising campaigns as “Always Coca-Cola” and Wrigley’s “Double nDouble Your Refreshment,” Hummingbird’s composers also create original music for feature films/short films/documentaries, TV programs, soundtracks, web videos, radio commercials, video games, and more. nnTouting the slogan “Hearing is Believing,” Hummingbird Productions has, over the last decade, evolved into a collective of talented writers, artists, and producers who collaborate on some of the best music consistently featured in major national advertising campaigns. The company is renown for its talent and collaboration with artists and producers including: Grammy Award-winning producer/songwriter Keith Thomas; Byron House, bass player for Robert Plant’s “Band of Joy”; Dennis Holt, session drummer on Taylor Swift’s “Beautiful Eyes” EP; Swan Dive vocalist Molly Felder, whose commercial credits include national advertisers Pepsi, Michelob, and Chevrolet; as well as many others.nnHummingbird is the winner of dozens of Clio and Lions Awards, including the Clio Hall of Fame Award for the sound design on “Budweiser Frogs” – considered one of the Top Ten Best TV Commercials of all time. Hummingbird Productions has been an acknowledged leader in the field of audio and sonic branding for 37 years. The company also offers music publishing, music licensing and music search services, all while actively working with artists from around the world. nnHummingbird Productions is located at 1521 Grayb
Aaron Howard Producer Hummingbird Productions 615) 385-3729 Contact Aaron via email
Contact:Media Contact for Hummingbird: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More