Hummingbird Productions, one of America’s leading producers of original music and sound design for the advertising industry, has contributed an original song, “Cash For Nothing,” to a new regional radio and TV campaign promoting Royal Farms. The announcement was made today by Bob Farnsworth, CEO/Founder/Creative Director, Hummingbird Productions. nn
nTo hear this piece of music online CLICK HERE.nnHummingbird’s client for the new Royal Farms campaign was the Horich Hector Lebow (HHL) Advertising Agency of Hunt Valley, MD. The new song “Cash For Nothing” was written and recorded in the spirit of a instantly recognizable pop tune. nnThom Forr, Senior Writer/Producer with HHL, said, “Working with Bob Farnsworth and the entire team at Hummingbird was a blast. Bob took the time to listen to what we had to say, didn’t act like he was the smartest guy in the room (which he was,) and then collaborated with us-step by step-to produce an ideal piece of original music and lyrics for our project. Our client, Royal Farms, is not only delighted with the result, but is also enjoying a great return on their investment. There’s a reason why Mr. Farnsworth and the folks at Hummingbird have been successful for so long…they get it!”nn”If everyone was as fun to work with as Thom Forr, we would feel guilty for charging our clients for our work. The agency’s concept for this campaign was solid, and I anticipate that the melody is going to stick. We believe that Royal Farms will really end up ‘cashing in’ on this promotion,” said Farnsworth.nnAbout ROYAL FARMSnSince 1959, Royal Farms, a privately owned chain of convenience stores, has been satisfying the mid-Atlantic area’s hunger for real fresh food served real fast. Headquartered in Baltimore, Maryland, the company currently operates 153 stores throughout Delaware, Maryland, Pennsylvania, and Virginia. Please see: www.royalfarms.com/about.aspnnAbout HUMMINGBIRD PRODUCTIONSnFounded in Nashville, TN, in 1976 by Bob Farnsworth, Hummingbird Productions is one of the longest standing providers in the United States of original music for the advertising industry. While the company is perhaps best known for its music nin such advertising campaigns as “Always Coca-Cola” and Wrigley’s “Double nDouble Your Refreshment,” Hummingbird’s composers also create original music for feature films/short films/documentaries, TV programs, soundtracks, web videos, radio commercials, video games, and more. nnTouting the slogan “Hearing is Believing,” Hummingbird Productions has, over the last decade, evolved into a collective of talented writers, artists, and producers who collaborate on some of the best music consistently featured in major national advertising campaigns. The company is renown for its talent and collaboration with artists and producers including: Grammy Award-winning producer/songwriter Keith Thomas; Byron House, bass player for Robert Plant’s “Band of Joy”; Dennis Holt, session drummer on Taylor Swift’s “Beautiful Eyes” EP; Swan Dive vocalist Molly Felder, whose commercial credits include national advertisers Pepsi, Michelob, and Chevrolet; as well as many others.nnHummingbird is the winner of dozens of Clio and Lions Awards, including the Clio Hall of Fame Award for the sound design on “Budweiser Frogs” – considered one of the Top Ten Best TV Commercials of all time. Hummingbird Productions has been an acknowledged leader in the field of audio and sonic branding for 37 years. The company also offers music publishing, music licensing and music search services, all while actively working with artists from around the world. nnHummingbird Productions is located at 1521 Grayb
Aaron Howard Producer Hummingbird Productions 615) 385-3729 Contact Aaron via email
Contact:Media Contact for Hummingbird: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More