Hummingbird Productions, one of America’s leading producers of original music and sound design for the advertising industry, has contributed an original song, “Cash For Nothing,” to a new regional radio and TV campaign promoting Royal Farms. The announcement was made today by Bob Farnsworth, CEO/Founder/Creative Director, Hummingbird Productions. nnnTo hear this piece of music online CLICK HERE.nnHummingbird’s client for the new Royal Farms campaign was the Horich Hector Lebow (HHL) Advertising Agency of Hunt Valley, MD. The new song “Cash For Nothing” was written and recorded in the spirit of a instantly recognizable pop tune. nnThom Forr, Senior Writer/Producer with HHL, said, “Working with Bob Farnsworth and the entire team at Hummingbird was a blast. Bob took the time to listen to what we had to say, didn’t act like he was the smartest guy in the room (which he was,) and then collaborated with us-step by step-to produce an ideal piece of original music and lyrics for our project. Our client, Royal Farms, is not only delighted with the result, but is also enjoying a great return on their investment. There’s a reason why Mr. Farnsworth and the folks at Hummingbird have been successful for so long…they get it!”nn”If everyone was as fun to work with as Thom Forr, we would feel guilty for charging our clients for our work. The agency’s concept for this campaign was solid, and I anticipate that the melody is going to stick. We believe that Royal Farms will really end up ‘cashing in’ on this promotion,” said Farnsworth.nnAbout ROYAL FARMSnSince 1959, Royal Farms, a privately owned chain of convenience stores, has been satisfying the mid-Atlantic area’s hunger for real fresh food served real fast. Headquartered in Baltimore, Maryland, the company currently operates 153 stores throughout Delaware, Maryland, Pennsylvania, and Virginia. Please see: www.royalfarms.com/about.aspnnAbout HUMMINGBIRD PRODUCTIONSnFounded in Nashville, TN, in 1976 by Bob Farnsworth, Hummingbird Productions is one of the longest standing providers in the United States of original music for the advertising industry. While the company is perhaps best known for its music nin such advertising campaigns as “Always Coca-Cola” and Wrigley’s “Double nDouble Your Refreshment,” Hummingbird’s composers also create original music for feature films/short films/documentaries, TV programs, soundtracks, web videos, radio commercials, video games, and more. nnTouting the slogan “Hearing is Believing,” Hummingbird Productions has, over the last decade, evolved into a collective of talented writers, artists, and producers who collaborate on some of the best music consistently featured in major national advertising campaigns. The company is renown for its talent and collaboration with artists and producers including: Grammy Award-winning producer/songwriter Keith Thomas; Byron House, bass player for Robert Plant’s “Band of Joy”; Dennis Holt, session drummer on Taylor Swift’s “Beautiful Eyes” EP; Swan Dive vocalist Molly Felder, whose commercial credits include national advertisers Pepsi, Michelob, and Chevrolet; as well as many others.nnHummingbird is the winner of dozens of Clio and Lions Awards, including the Clio Hall of Fame Award for the sound design on “Budweiser Frogs” – considered one of the Top Ten Best TV Commercials of all time. Hummingbird Productions has been an acknowledged leader in the field of audio and sonic branding for 37 years. The company also offers music publishing, music licensing and music search services, all while actively working with artists from around the world. nnHummingbird Productions is located at 1521 Grayb
Aaron Howard Producer Hummingbird Productions 615) 385-3729 Contact Aaron via email
Contact:Media Contact for Hummingbird: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More