Hummingbird Productions, one of America’s leading producers of original music and sound design for the advertising industry, has contributed an original song, “Cash For Nothing,” to a new regional radio and TV campaign promoting Royal Farms. The announcement was made today by Bob Farnsworth, CEO/Founder/Creative Director, Hummingbird Productions. nnnTo hear this piece of music online CLICK HERE.nnHummingbird’s client for the new Royal Farms campaign was the Horich Hector Lebow (HHL) Advertising Agency of Hunt Valley, MD. The new song “Cash For Nothing” was written and recorded in the spirit of a instantly recognizable pop tune. nnThom Forr, Senior Writer/Producer with HHL, said, “Working with Bob Farnsworth and the entire team at Hummingbird was a blast. Bob took the time to listen to what we had to say, didn’t act like he was the smartest guy in the room (which he was,) and then collaborated with us-step by step-to produce an ideal piece of original music and lyrics for our project. Our client, Royal Farms, is not only delighted with the result, but is also enjoying a great return on their investment. There’s a reason why Mr. Farnsworth and the folks at Hummingbird have been successful for so long…they get it!”nn”If everyone was as fun to work with as Thom Forr, we would feel guilty for charging our clients for our work. The agency’s concept for this campaign was solid, and I anticipate that the melody is going to stick. We believe that Royal Farms will really end up ‘cashing in’ on this promotion,” said Farnsworth.nnAbout ROYAL FARMSnSince 1959, Royal Farms, a privately owned chain of convenience stores, has been satisfying the mid-Atlantic area’s hunger for real fresh food served real fast. Headquartered in Baltimore, Maryland, the company currently operates 153 stores throughout Delaware, Maryland, Pennsylvania, and Virginia. Please see: www.royalfarms.com/about.aspnnAbout HUMMINGBIRD PRODUCTIONSnFounded in Nashville, TN, in 1976 by Bob Farnsworth, Hummingbird Productions is one of the longest standing providers in the United States of original music for the advertising industry. While the company is perhaps best known for its music nin such advertising campaigns as “Always Coca-Cola” and Wrigley’s “Double nDouble Your Refreshment,” Hummingbird’s composers also create original music for feature films/short films/documentaries, TV programs, soundtracks, web videos, radio commercials, video games, and more. nnTouting the slogan “Hearing is Believing,” Hummingbird Productions has, over the last decade, evolved into a collective of talented writers, artists, and producers who collaborate on some of the best music consistently featured in major national advertising campaigns. The company is renown for its talent and collaboration with artists and producers including: Grammy Award-winning producer/songwriter Keith Thomas; Byron House, bass player for Robert Plant’s “Band of Joy”; Dennis Holt, session drummer on Taylor Swift’s “Beautiful Eyes” EP; Swan Dive vocalist Molly Felder, whose commercial credits include national advertisers Pepsi, Michelob, and Chevrolet; as well as many others.nnHummingbird is the winner of dozens of Clio and Lions Awards, including the Clio Hall of Fame Award for the sound design on “Budweiser Frogs” – considered one of the Top Ten Best TV Commercials of all time. Hummingbird Productions has been an acknowledged leader in the field of audio and sonic branding for 37 years. The company also offers music publishing, music licensing and music search services, all while actively working with artists from around the world. nnHummingbird Productions is located at 1521 Grayb
Aaron Howard Producer Hummingbird Productions 615) 385-3729 Contact Aaron via email
Contact:Media Contact for Hummingbird: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More