Takes on its first accounts from now-shuttered agency
“Lean, mean” advertising agency Capital Goods has opened in Denver to provide extra muscle to brand marketers who rely on in-house shops.
Leaner ad budgets and the need to move fast in a digital-first world have pushed many brands to invest with in-house agencies and more internal creative, strategic resources. As a result, perspective, alternative strategic thinking, “outsider” points of view and new media innovations have tended to suffer. The Capital Goods’ union has deep experience working inside brands, running multi-agency teams and successfully partnering with internal creative departments and creative directors at in-house client shops. The shop applies—and scales—what it has learned to the exact needs of every brief.
“We are a union of strategic and creative minds whose key focus is collaborating with internal teams to accelerate results,” explained Scott Sibley, founder and managing director of Capital Goods. “We recognize and truly value the expertise of internal teams because they are so close to the brand and heavily involved in the day-to-day management of the business. “Here, there are no silver bullets—just an agile group of people tirelessly striving to deliver the goods.”
The agency’s first clients, including restaurant chain Punch Bowl Social, followed Sibley from his former agency, Factory Design Labs, which closed in December after 20 years of operation.
Before joining Factory as managing director and head of brand management, Sibley was director of client services at Victors & Spoils. He also spent five and a half years at Crispin Porter + Bogusky (CP+B), where his team won the Under Armour and vitaminwater accounts and a D&AD Yellow Pencil and Silver Effie award for Coke Zero. Sibley also served in account-side roles at Publicis and DDB in Seattle, and at Hill Holliday in San Francisco.
Capital Goods’ core team comes most recently from Factory Design Labs and includes Sibley, Kris Fry (creative director), Derek Effinger (brand director)).
As Factory’s VP creative director, Fry was the driving force behind design and experience for Oakley, which he handled along with Wheel Pros, HEAD, SCOTT Sports and The North Face. In previous lives, he was owner/designer at The 400 and a graphic designer for Airwalk.
As the senior member of the Brand Management team, Effinger will manage brand strategy across all clients, oversee production operations, assist in budget management and manage new business execution. Before serving as brand director at Factory, he managed multiple accounts at LA-based Omelet including Microsoft, AT&T, Square Unix and Ubisoft. Prior to that, Effinger worked at CP+B (Boulder and LA) on the Microsoft and Under Armour accounts.
Contact:Steve Sapka
Sapka Communications
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Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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