Los Angeles-based Amit Gupta became interested in directing as a teenager when the movies Poltergeist and Star Wars opened his eyes to the world of visual effects. “I was fascinated with the camera technique and visual trickery, says Gupta. “I soon picked up photography and began making short films and reading books about visual effects.” Gupta studied at The University of Texas at Austin before earning his MFA from the Academy of Art University in San Francisco. Gupta is adept at weaving the stories of life, inspiration, and capturing the small moments that speak to the authenticity of the human experience, this dynamic visual storytelling has been put on display for top brands including Nike, Adidas, Google, Airbnb, Samsung, Honda, Johnnie Walker, and LG, among many others. The well-traveled director has shot commercials, music videos, and films in the US as well as Europe, Asia, India, and the Middle East, this global culture and aesthetic is infused within his work.
“Amit is a true talent and pleasure to work with,” says Cap Gun EP Marisol Herold. “His eye for detail and ability to handle complex visuals while making everything look seamless and beautiful is a special skill, and I admire his genuine interest and enthusiasm for each project he takes on. We are excited about what he can bring to the Cap Gun roster.” The feeling is mutual, according to Gupta. “I love the family feel and camaraderie that is inherent within the company, and I have a lot of trust in Marisol. Their attention to detail and connections with Whitehouse Post is also a draw.”
Amit’s commercial work has earned him multiple awards from the American Advertising Federation and has been screened at Cannes, GoaFest, and Spikes. His narrative projects have been screened at Festivals in Chicago, Boston International, London Independent, Houston, and Beverly Hills. With two spots currently on air for Mercedes Benz, Gupta hopes to continue to push the boundaries of automotive work. “I would love to venture deeper into the automotive world for branded work, and really push what’s possible, not only in terms of what the cars can do but also narrative storytelling.”
MUAHS Awards Unveils New Award Category For Theatrical Productions
The Make-Up Artists & Hair Stylists Guild (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International, to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. “We are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,” said Julie Socash, President, MUAHS, IATSE Local 706. “I couldn’t be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,” said Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More