Cap Gun Collective director Matt Miller with cast members from Intel-based Chromebook Comedy Shorts project for Cutwater.
CHICAGO -- (SPW) --
Two humorous new web films for Intel from advertising agency Cutwater and Cap Gun Collective director Matt Miller have recently debuted on the brand's YouTube channel. Entitled "Frozen Coffee" (1:16) and "The Monotaskers" (1:25), both comedic shorts are set in a coffee shop where a colorful cast of characters metaphorically demonstrates the downfalls of multitasking on Chromebooks that do not have Intel inside.
In the project briefing from Cutwater's creative team, two scripts were provided. To best communicate the campaign messages – and to draw on Miller's strengths in casting and directing memorable performances – the Cap Gun and Cutwater teams decided to shoot both films inside a local Chicago coffee shop. Miller, director of photography Darryl Miller and their crew used the Sony F55 CineAlta digital cinema camera for principal photography.
"When you're shooting comedy, keeping a light and fun tone on set is vitally important," Miller said. "As the director, you're the host of the party and your demeanor and energy greatly inform that tone. I handled the casting on this one myself, and feel we had two great casts for this project… with especially strong turns from Robyn Okrant as the server in 'The Monotasker' and Alan Metoskie as the barista in 'Frozen Coffee.'"
Notably, Matt Miller is the co-creator and director of the "Teachers" web series, which he developed with the sketch group The Katydids and produced through Cap Gun TV, Cap Gun's original content arm. That project has recently been ordered to series by TV Land. Having signed with Cap Gun as a commercial director earlier this year, Miller's recent comedic spots for The Hartford via agency Rodgers Townsend and for Trulia via FCB West are currently earning solid reviews from the global creative industry. Also an accomplished theatre director, Miller's critically acclaimed 2013 production of "The Seafarer" for Seanachai Theatre was nominated for five Equity Jeff Awards (Best Director; Best Mid-Size Production; Best Ensemble; Best Actor; Best Supporting Actor), and on October 13 at the 46th Annual Jeff Awards ceremony, it won the Best Ensemble Award.
Both Intel web shorts were finished at Carbon and also reflect the editorial artistry of Keith Hamm of Whitehouse Post Los Angeles, where Joni Williamson is executive producer and Kristin Brandstetter served as post producer. For Cutwater, credit goes to creative director Jason Elm, art director Turner Johnson, copywriter Karl Keily, executive producer Daniel Tuggle and group account director Christian Navarro, and additional credits for Cap Gun include executive producer Matt Abramson and line producer PJ Fishwick. Complete project credits are available upon request.
To see the shorts and learn more about the most powerful multitasking on a Chromebook, please visit http://youtube.com/intel.
About Cap Gun Collective
Cap Gun Collective is an award-winning, international commercial production company. A creator of original content and a conduit for directors, writers, producers and brands, our missions are to entertain, tell great stories, create memorable characters, and present unforgettable imagery. In 2012, Cap Gun Collective won the first-ever Comedy Central Short Pilot Competition. To learn more about the company, its directors, and Cap Gun TV – a hybrid production studio that develops, produces, and markets original content for multiple platforms – please visit http://capguncollective.com.
You might have heard the gossip at lunchtime yesterday, but sources have confirmed that accomplished commercial director Raúl B Fernández is officially going steady with a new...
Chicago speakers include, clockwise from upper left, Brian Billow, Paul Chick, Kelly McGuckin and Yvette Cobarrubias.
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies.
The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com.
In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas.
Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry.
The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago.
The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More
