After premiering at the Toronto International Film Festival and earning high praise at the prestigious AFI Fest, filmmaker Trevor Anderson‘s short film www.dirtcityfilms.com/films/the-high-level-bridge.>THE HIGH LEVEL BRIDGE has been chosen by the Sundance Film Festival to screen in its International Documentary Shorts program.nnwww.dirtcityfilms.com/films/the-high-level-bridge.>THE HIGH LEVEL BRIDGE is a darkly humorous look at a monument that stands both for utility and despair. Anderson documents the Edmonton bridge’s history, acknowledging its role in tragic suicides and its place in collective psychology for the people of Edmonton. The film showcases shots of the freezing North Saskatchewan River, and pays homage to the people and events surrounding it. The piece culminates in a final enigmatic jump.nnAnderson is a self taught filmmaker who started making shorts in 2005. www.dirtcityfilms.com/films/the-high-level-bridge.>THE HIGH LEVEL BRIDGE is his 9th short film. Previous films include THE ISLAND and ROCK POCKETS, both were highly celebrated on the festival circuit. The film’s cinematographer, Fish Griwkowsky, is a notable Edmonton artist, columnist and photographer. "Fish and I both live a block from the bridge. It’s huge, literally and figuratively. It’s beautiful, and it’s where people go to die. So, it’s a complex subject. I don’t believe we’re helped by not talking about dangerous topics, I just think we have to do so very, very carefully," said Anderson.nnThe 2011 Sundance Film Festival runs from January 20-30 in Park City, Utah, USA. For more information regarding www.dirtcityfilms.com/films/the-high-level-bridge.>THE HIGH LEVEL BRIDGE, please visit the film’s website www.dirtcityfilms.com/films/the-high-level-bridge.nnnnAbout Trevor AndersonnTrevor Anderson is a self-taught, independent filmmaker and musician. Born in Red Deer, Alberta, he currently lives and works in Edmonton. His short films have screened at many international film festivals, including Berlin, Toronto, AFI Fest in Los Angeles and Frameline in San Francisco. His work has been broadcast by MTV, Canal+ Spain, and Bravo! At Hot Docs, Trevor won the inaugural Lindalee Tracey Award, presented to "an emerging Canadian filmmaker working with passion, humor, a strong sense of social justice and a personal point of view." In 2009, his short film THE ISLAND won the jury prize for Best Short Film at the Pink Apple Festival in Zürich, Switzerland. His films THE ISLAND, DINX and ROCK POCKETS have been shortlisted for the Iris Prize in Cardiff, Wales. He participated in the 2009 TIFF Talent Lab, and the 2007 Drama Prize program at the National Screen Institute – Canada. In 2010, Trevor won the Telus Courage to Innovate Award at the Mayor’s Celebration of the Arts in Edmonton, and a Lt. Gov. of Alberta Emerging Artist Award. Trevor also plays music in a band, THE WET SECRETS, whose song “Secret March” was named by Grant Lawrence of CBC Radio 3 as one of the “Best Songs of the Decade”.
Sheri Candler Sheri Candler Marketing and Publicity Contact Sheri via email Phone: +1 424 218 6826
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More