The Board of Governors of the Academy of Motion Picture Arts and Sciences has updated regulations for how companies and individuals may market movies and achievements eligible for the 87th Academy Awards® to Academy members. The most significant changes affect the Music category.
Natalie Kojen
The ACADEMY
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STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocherยฎ Holiday Ad Starring Actress Jennifer Love Hewitt
โTis the season for Ferrero Rocherยฎ candies on your holiday table, as lovingly depicted in the new ad โAdd Your Golden Touch,โ directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see โAdd Your Golden Touchโ spot. You can also click here to see it on Ferrero Rocherโs website and Instagram. โI have been a big Jennifer Love Hewitt fan my entire life โ my best friend and I watched โCanโt Hardly Waitโ several hundred times,โ Roberto says, โneedless to say, I was excited to work with her. Jennifer was so much fun to be with on set. Sheโs super โreal,โ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.โ The spot is lit with stunning elegance, bathed in a golden hue that... Read More