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    A California Serenade: Band of Horses and Edward Sharpe & The Magnetic Zeros

    By Mophonics Music and SoundUpdated:No Comments6034 Views
    Band of Horses

    Dream Gig

    Venice Beach, CA -- (SPW) --

    Music is just one component of The Dream365 Project, a first-of-its-kind global content initiative, launched by Visit California and Mering/Carson.  Venice Beach headquartered music company Mophonics partnered with Sacremento-based agency Mering/Carson and client Visit California to develop a music and content strategy for the program, which is designed to harness the power of music and inspire travelers to visit the Golden State.  In addition to content strategy, Mophonics handled artist & label relations and were responsible for music licensing and procurement of production and post teams for the music components of the Dream365 Launch.   Production and editorial was handled by Santa Monica based Subtractive, both films were lensed by director Brantley Gutierrez.

    As part of the project, Visit California interviewed Edward Sharpe and the Magnetic Zeros' frontman and Golden Globe® winner, Alex Ebert, about his dream to do something different and the courage it took to make it happen.   As a part of the initiative Visit California also captured an intimate performance and conversation with Band of Horses on top of the Hollywood Sign.

    Click here to view Edward Sharpe and the Magnetic Zeros "Big Top" and credits.

    The Dream365 Project is a content initiative developed by Visit California showcasing videos, short films and inspiring content that celebrates the dreams and dreamers. The goal is to inspire travel to California.  While much has changed about California music over the past 50 years, one thing remains true: California has been the muse of thousands of songwriters, and no better medium universally captures the spirit of California than music.  

    Established in 2002 in Venice, CA, Mophonics has grown from a small team of songwriters and producers to a full-service bi-coastal music production and publishing house, always driven to create music that feels like it belongs on the radio. Many of our composers have gone on to form bands such as Foster the People, Fitz and the Tantrums, Capital Cities and Milk Carton Kids. We develop and invest in talent, taking the time to craft timeless, quality music for film, brands, agencies and ourselves.
     

    Subtractive is a multimedia production company that creates content for broadcast, retail, and live events. A collection of talented, driven, and like-minded individuals, Subtractive is a constantly evolving entity… focused on the expansion of an emerging culture where music, art, and technology converge. The company nurtures and supports new hybrid forms of artist expression, and gives them a platform to be seen, heard, and experienced

    MeringCarson is a full-service advertising agency offering strategic planning, creative development, interactive and media buying services and specializes in serving the advertising needs of California businesses. Counting San Diego Convention & Visitors Bureau, California Raisins, and the California Tourism Board among its clients, the agency owns offices in Sacramento and Encinitas, California. It caters to clients in such industries as travel and tourism, consumer goods, entertainment, financial services, and health care.
     

    Video Credits

    Client: Visit California Agency: Mering/Carson CDs: Greg Carson and Dave Mering Copywriter: Kerry Krasts Art Director: Rob Petrie Music & Content: Mophonics EP: Michael Frick Production Company: Subtractive Inc. EP: Kyle Schember Director: Brantley Gutierrez DP: Ernesto Lomeli  Editorial: Subtractive Inc. Editor: Ryan Adams Colorist: Joseph Lombari Re-Recording Mixer / Sound Design: Luke Bechthold Music Performances Recorded by Bob Clearmountain and Sergio Ruelas Jr. Mixed by Brandon Duncan

    Contact:

    Michael Frick
    Mophonics
    (310) 452-0331
    Contact Michael via email
     

    Kyle Schember
    Subtractive
    (310) 214-0206
    Contact Kyle via email
     

    Contact:

    Jennifer Sweeney
    Visit California
    (914) 444-4429
    Contact Jennifer via email
     
     

    SPW Category:Music and Sound
    Tags:visit californiasubtractivemophonicsmering carsonband of horses



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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