Music is just one component of The Dream365 Project, a first-of-its-kind global content initiative, launched by Visit California and Mering/Carson.  Venice Beach headquartered music company Mophonics partnered with Sacremento-based agency Mering/Carson and client Visit California to develop a music and content strategy for the program, which is designed to harness the power of music and inspire travelers to visit the Golden State.  In addition to content strategy, Mophonics handled artist & label relations and were responsible for music licensing and procurement of production and post teams for the music components of the Dream365 Launch.   Production and editorial was handled by Santa Monica based Subtractive, both films were lensed by director Brantley Gutierrez.

As part of the project, Visit California interviewed Edward Sharpe and the Magnetic Zeros' frontman and Golden Globe® winner, Alex Ebert, about his dream to do something different and the courage it took to make it happen.   As a part of the initiative Visit California also captured an intimate performance and conversation with Band of Horses on top of the Hollywood Sign.

Click here to view Edward Sharpe and the Magnetic Zeros "Big Top" and credits.

The Dream365 Project is a content initiative developed by Visit California showcasing videos, short films and inspiring content that celebrates the dreams and dreamers. The goal is to inspire travel to California.  While much has changed about California music over the past 50 years, one thing remains true: California has been the muse of thousands of songwriters, and no better medium universally captures the spirit of California than music.  

Established in 2002 in Venice, CA, Mophonics has grown from a small team of songwriters and producers to a full-service bi-coastal music production and publishing house, always driven to create music that feels like it belongs on the radio. Many of our composers have gone on to form bands such as Foster the People, Fitz and the Tantrums, Capital Cities and Milk Carton Kids. We develop and invest in talent, taking the time to craft timeless, quality music for film, brands, agencies and ourselves.

Subtractive is a multimedia production company that creates content for broadcast, retail, and live events. A collection of talented, driven, and like-minded individuals, Subtractive is a constantly evolving entity... focused on the expansion of an emerging culture where music, art, and technology converge. The company nurtures and supports new hybrid forms of artist expression, and gives them a platform to be seen, heard, and experienced

MeringCarson is a full-service advertising agency offering strategic planning, creative development, interactive and media buying services and specializes in serving the advertising needs of California businesses. Counting San Diego Convention & Visitors Bureau, California Raisins, and the California Tourism Board among its clients, the agency owns offices in Sacramento and Encinitas, California. It caters to clients in such industries as travel and tourism, consumer goods, entertainment, financial services, and health care.