(www.calabashanimation.com)“>Calabash Animation, the award-winning multi-disciplined animation studio led by Creative Director Wayne Brejcha and Executive Producer Sean Henry has unveiled its new corporate website with a redesigned logo/branding. The sleek online setting highlights the company’s most recent and classic creative triumphs, while also showcasing their creative talents, services and impressive history producing award-winning animation for some of the world’s best known brands. nnIn addition to highlighting the company’s creative work and talents, the new Calabash site will also use it’s social networks on Facebook, Twitter, YouTube and a new blog to showcase an array of original content and features designed to keep their audience engaged and entertained. nn”We’ve been planning the new website for some time now,” Henry says. “It’s clean, distinct design puts the focus squarely on the work itself, which is what Calabash is all about.”nnBrejcha adds, “At Calabash we understand the value of branding, both for our clients and for ourselves. The new site gives a sense of not only how far we’ve come as a company, but also where we’re going.” nnn
Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More