Calabash Animation is once again making beautiful music with Lucky Charms and agency Saatchi & Saatchi, New York, as evidenced by the award-winning animation studio’s latest spot for the venerable brand, entitled “Rainbow Music.” rnrn”It’s one of the more colorful Lucky spots we’ve ever done,” Wayne Brejcha, Calabash’s Creative Director says. “We knew that we were going to get a lot of gorgeous color out of the pipe organ especially with rainbow marshmallow bits flying around. The challenge was controlling what could have easily turned into a cacophony of color. The mistyforest setting gave us the opportunity to incorporate a lot of deep blues and turquoises off in the distance — all of which needed to be fine-tuned scene by scene.”rnrnIn the spot, Lucky the Leprechaun magically transforms a tree stump into an enormous, rainbow-colored pipe organ. As Lucky plays, waves of colored lights emanate from the individual pipes, which contain magical Lucky Charms bits. A sour note triggers the organ to explode in a blast of rainbow-colored light, raining cereal onto the kids who are always after his Lucky Charms.rnrn
rnClick here to watch “Rainbow Music“rnrnFor Executive Producer Sean Henry this spot was one of Calabash’s most sophisticated projects to date, relying heavily on subtle lighting and color to drive the look.rnrn”This spot features some elaborate lighting effects and design, and really takes advantage of the CG medium,” Henry explains. “A lot of consideration was involved in the cinematography and compositionwithin the frame. We’re constantly exploring and experimenting creatively with limits of CG, and thankfully we have clients that encourage us to push their ideas even further.”rnrnBrejcha adds, “This is one of the few Lucky Charms spots in which the kids don’t chase Lucky, and he doesn’t chase after them. rnThe absence of a big chase scene made possible some quieter moments where we could concentrate on the performances and expressions of the characters.”rnrnScreenwork Creative CreditsrnClient: General MillsrnProject: “Rainbow Music” (:30)rnrnAgency: Saatchi & Saatchi, New YorkrnrnAnimation: Calabash Animation, Chicago, ILrnCreative Director: Wayne BrejcharnExecutive Producer: Sean HenryrnrnAbout Calabash AnimationrnLed by Creative Director Wayne Brejcha and Executive Producer Sean Henry, Calabash Animation is the Chicago, IL-based animation production studio known for its award-winning animation for the advertising and entertainment industries. Calabash Animation is perhaps best known for their creative character animation and development of some of America’s most beloved brand icons. In addition to it advertising working, the company has also produced several acclaimed short films, including ”Stubble Trouble,” which was nominated for an Academy Award in 2002. www.calabashanimation.com
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Quirky New Campaign For The 2025 AMP Awards For Music & Sound From TiNY Promotes Call For Entries
A new creative campaign supporting entries for the 2025 AMP Awards for Music & Sound, created by TiNY, the boutique creative agency known for bold ideas and sharp execution, has launched, and itโs turning up everyoneโs ears. Thatโs because the campaignโs quirky social videos feature talking ears (among other body parts), hilariously highlighting the often overlooked role that sound and music play in media storytelling. The first round of creative includes the spots โDemo Loveโ and โSexy Ear.โ (Watch Below) The first round of creative dropped recently on social media, with additional spots set to roll out over the next few months, all leading up to the AMP Awards ceremony scheduled for May 21, 2025, at Sony Hall in New York City. Sponsored by the Association of Music Producers, the deadline for submitting entries to the AMP Awards is March 7, 2025. AMP members entering before the early bird deadline of January 31, 2025, will qualify for a 30 percent discount on all entries. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. Despite the obstacle of having virtually no budget, TiNY delivered a laugh-out-loud campaign for the ad industryโs only non-profit, juried competition for music and sound that captures attention thanks to its clever humor and creativity -- one that bills itself, tongue in cheek, as โthe loudest show in the industry.โ "The AMP Awards have always celebrated creativity in its... Read More