Calabash Animation is once again making beautiful music with Lucky Charms and agency Saatchi & Saatchi, New York, as evidenced by the award-winning animation studio’s latest spot for the venerable brand, entitled “Rainbow Music.” rnrn”It’s one of the more colorful Lucky spots we’ve ever done,” Wayne Brejcha, Calabash’s Creative Director says. “We knew that we were going to get a lot of gorgeous color out of the pipe organ especially with rainbow marshmallow bits flying around. The challenge was controlling what could have easily turned into a cacophony of color. The mistyforest setting gave us the opportunity to incorporate a lot of deep blues and turquoises off in the distance — all of which needed to be fine-tuned scene by scene.”rnrnIn the spot, Lucky the Leprechaun magically transforms a tree stump into an enormous, rainbow-colored pipe organ. As Lucky plays, waves of colored lights emanate from the individual pipes, which contain magical Lucky Charms bits. A sour note triggers the organ to explode in a blast of rainbow-colored light, raining cereal onto the kids who are always after his Lucky Charms.rnrn
rnClick here to watch “Rainbow Music“rnrnFor Executive Producer Sean Henry this spot was one of Calabash’s most sophisticated projects to date, relying heavily on subtle lighting and color to drive the look.rnrn”This spot features some elaborate lighting effects and design, and really takes advantage of the CG medium,” Henry explains. “A lot of consideration was involved in the cinematography and compositionwithin the frame. We’re constantly exploring and experimenting creatively with limits of CG, and thankfully we have clients that encourage us to push their ideas even further.”rnrnBrejcha adds, “This is one of the few Lucky Charms spots in which the kids don’t chase Lucky, and he doesn’t chase after them. rnThe absence of a big chase scene made possible some quieter moments where we could concentrate on the performances and expressions of the characters.”rnrnScreenwork Creative CreditsrnClient: General MillsrnProject: “Rainbow Music” (:30)rnrnAgency: Saatchi & Saatchi, New YorkrnrnAnimation: Calabash Animation, Chicago, ILrnCreative Director: Wayne BrejcharnExecutive Producer: Sean HenryrnrnAbout Calabash AnimationrnLed by Creative Director Wayne Brejcha and Executive Producer Sean Henry, Calabash Animation is the Chicago, IL-based animation production studio known for its award-winning animation for the advertising and entertainment industries. Calabash Animation is perhaps best known for their creative character animation and development of some of America’s most beloved brand icons. In addition to it advertising working, the company has also produced several acclaimed short films, including ”Stubble Trouble,” which was nominated for an Academy Award in 2002. www.calabashanimation.com
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Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More