Call it love in the time of e-coli. (www.calabashanimation.com)/”>Calabash Animation, the studio led by Creative Director Wayne Brejcha and Executive Producer Sean Henry, teamed with Lightspeed Group, Villanova, PA, to create “More Than A Freezer” – a hilarious, three-minute animated romantic comedy/viral short starring two e-coli lovebirds separated by cryo vials set to the rock classic “More Than A Feeling” by Boston for new Thermo Scientific ultra-low temperature freezers. nn
nWith more than 13,000 views since its launch, “More Than A Freezer” can be seen online on YouTube here.nnWhile it may seem strange for company like Thermo Fisher Scientific to do something as irreverent as “More Than A Freezer,” Andrew Dunn, the company’s Cold Storage Marketing Manager notes they were looking to do something out of the ordinary with the marketing of its new line of ultra low temperature freezers.nn”Many in the science industry are very web savvy and visit video websites like YouTube a lot,” Dunn says. “We wanted to create something that would cut through the clutter, but also stayed on message about what the product does and why it’s a breakthrough for our industry. Calabash helped breathe a lot of life into this project, and are a big reason why we’ve gotten so many hits on YouTube.”nnDunn initially came to Michele Casale, President/Executive Producer at Lightspeed Group, Villanova, PA, with just the licensed track of “More Than A Feeling” and a goal to create something that would make an impact. Casale’s team came up with the concept of a music video approach, and turned to (www.calabashanimation.com)/”>Calabash Animation, a company she had worked with previously, to explore the concept of a shattered romance between a guitar-strumming e-coli and his beautiful bacteria girlfriend.nn”Calabash understood what we were trying to do,” Casale says. “Wayne always seemed to be two steps ahead of us. No matter what we asked or suggested he seemed to know where we were going, and had a great idea on how to get there. From a production standpoint, it was a fun project and wonderful experience.”nnHenry notes that Calabash had been looking for something web-based they could sink their teeth into when Casale called with this intriguing concept.nn”We tried to avoid any style queue or be overly ‘retro,'” Henry says. “Rather it’s a contemporary, approachable look very much in-line with what you see in pop culture today. It was quirky story, which was a lot of fun for us as storytellers. Michele gave us basic outline of the story and let us have some fun with it — adding details and comedic flourishes that made the piece more entertaining.”nnHenry adds they also paid close attention to the e-coli characters and making them memorable. So much so that Thermo Scientific has incorporated the main characters – affectionately known as Bacteria Boy and Marianne – into their website and marketing materials.nn”We focused on giving the e-coli their own personalities and brand these characters in a way that they could have a life beyond the short, whether on merchandise or marketing, etc. We’ve worked with so many established brand icons over the years, but we’ve always wanted to create a brand icon from scratch, and this project gave us the chance to do that.”nnAbout (www.calabashanimation.com)/”>Calabash AnimationnLed by Creative Director Wayne Brejcha and Executive Producer Sean Henry, (www.calabashanimation.com)/”>Calabash Animation, Inc. ((www.calabashanimation.com)) is the Chicago, IL-based animation production studio, known for its award-winning cel, 3D and stop-motion animation for the advertising and entertainment industries. (www.calabashanimation.com)/”>Calabash Animation is perhaps best known for their creative development of some of America’s most beloved brand icons. In addition to working on some of today’s top advertising the company has also produced several acclaimed short films. It’s 2002 short ”Stubble Trouble” was nominated for an Academy Award in 2002. Its most recent “Botnik” hit the festival circuit in Fall 2008. Click here for more info about (www.calabashanimation.com)/”>Calabash Animation.nnnCreative CreditsnClient: Thermo ScientificnProject: More Than A Freezer viral shortnnProduction: Lightspeed Group, Villanova, PAnPresident/Executive Producer: Michele CasalennAnimation: (www.calabashanimation.com)/”>Calabash Animation, Chicago, ILnCreative Director: Wayne BrejchanExecutive Producer: Sean HenrynnMusic: “More Than A Feeling” by Boston (licensed track)nnnWeb Resources:nnWatch “More Than A Freezer” here: nhttp://www.thermoscientific.com/ecomm/servlet/multimediadetail_11152_53869_-1?ca=morethanafreezern http://youtu.be/UVvIzARYQ-Q nnGo here for more info about Lightspeed Group:nwww.lightspeedgroup.com
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Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
SPW Category:Visual Effects and Animation
Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
AWFF Jury Members at AWFF Opening Night
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More
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