Bicoastal music shop Butter Music and Sound trades the cleats and pigskin of Eli and Peyton Manning for beats and chains in the new rap-tastic music video “Fantasy Football Fantasy” for the launch of DIRECTV’s all-new FantasyZone channel dedicated entirely to Fantasy Football. Following up on last year’s viral smash “Football on Your Phone,” Butter once again teamed up with Grey, NY and the Mannings to transform the MVP-winning brothers into rhyming pros. The video blasts the duo out of their preppy TV-watching attire and into a fantasy rap world complete with racy dancers, slick bling, rainbows, a Pegasus, trips to outer space and snazzy family cameos.
After receiving the script, the Butter team put together a demo track, with final tracks to be recorded with Eli and Peyton on set. Butter Music and Sounds’ Creative Director Andrew Sherman and Executive Producer Ian Jeffreys recorded the duo in renegade fashion between takes in a wooden recording booth tucked away in a quiet corner on set. After the shoot, Butter’s sister audio post company Mister Bronx worked to amplify the track to professional album-like quality.
About Butter Music and Sound Butter Music and Sound is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments. www.gimmebutter.com
Video Credits
Client: DIRECTV
Title: “Fantasy Football Fantasy”
Agency: Grey, New York
President, Chief Creative Director: Tor Myhren Executive Creative Director: Dan Kelleder Group Creative Directors: Doug Fallon, Steven Fogel Creatives: Kim Nguyen, Marques Gartrell Agency Executive Producer: Andrew Chinich Agency Producer: Lindsay Myers Agency Music Producer: Zachary Pollakoff Account Team: Chris Ross, Beth Culley, Anna Pogosova, Meredith Savatsky, Eddie Mele
Production Company: DNA, Hollywood, CA
Director: Director X Executive Producers: Missy Galanida, Patricia Judice Producer: Justin Diener Production Supervisor: Tara Martin Director of Photography: Omer Ganai
Editorial: Cosmo Street
Editorial Executive Producer: Maura Woodward Editorial Producer: Heather Richardson Editor: Tom Scherma Assistant Editor: Dave Otte Mixer, Sound Designer: David Wolfe, Mister Bronx Audio
Music: Butter Music & Sound
Creative Director: Andrew Sherman Executive Producer: Ian Jeffreys Producer, Mixer: Glen Cavanaugh Additional Vocal Mixing: Richard Furch, mixHaus studios
On-Set Recording Services: Studio 101
Visual Effects: Method Studios
Visual Effects Supervisors: Jay Hawkins, Doug Luka Producer: Carlos Herrera
Casting: Caballero Casting; Avenue 3 Casting
Contact:
Butter Music & Sound 532 Broadway, 5th floor New York, NY 10012 212.431.4652 Contact via email
Contact:
Media: Virginia Scripps Press Kitchen (310) 394-3900
From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.
‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally.
Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram.“I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.”The spot is lit with stunning elegance, bathed in a golden hue that... Read More
