Buster Design, the motion graphics and animation division of award winning marketing and production agency Stun Creative, has produced a cutting-edge show open for the new MTV reality series starring superstar rapper T.I. The new show is entitled “T.I.’s Road to Redemption,” and the Buster-produced open is set to T.I.’s song “No Matter What.” Buster’s client for this project was Ish Entertainment and ATL Productions and producer Billy Taylor. Stun Creative Co-Presidents Brad Roth and Mark Feldstein made the announcement.
To view this new show open please see:
http://busterdesign.tv/client/post/tipress/OPEN_REVISED_PR_JAN08_pj01_audio%20copy.mov
Along with Rhianna, rapper T.I. currently has the # 1 hit single in the country, the song “Live Your Life.” T.I.’s new series “Road to Redemption” will premiere on MTV during March 2009, the same month in which the rap star will appear in court to be sentenced to a one year jail term for illegal gun possession.
The new series will chronicle T.I.’s everyday life — post-ankle bracelet and pre-prison. The rapper recently told Entertainment Weekly, “The show basically will document the road of redemption that I’ll be traveling the next few months. I think it will be a great way for people to get to know me as a person, not just someone that you read about and see on TV. It will show that I’m someone who made a mistake, but I’m in no way going to let that define me or my future. I’m going to accept responsibility and stand up and move forward.” The show will include T.I.’s release from house arrest in late 2008 and will conclude upon his return to jail in March or April 2009.
Buster’s Executive Creative Director Jonas Morganstein adds, “Our show open for T.I.’s MTV series needed to reflect some of the bad choices that he has made in his life, how he’s facing the consequences of those choices, and how he is re-evaluating his life during his last days of freedom. Our piece follows him both visually and spiritually along his path to jail, as he realizes the time is now to change his way of life, and to give back to society through his community service – changing the lives of seven adolescent boys on the verge of making some of the same bad choices that T.I. has made. The show open delivers the emotional intensity of this huge star’s past, set against his own gripping music, while his days are literally numbered –through our use of an animated ‘countdown’– until he has to re-enter jail, giving up one full year of his life.”
BUSTER CREDITS:
Jonas Morganstein, Executive Creative Director & Executive Producer
Kurt Spenser, Creative Director & Head of Production
Mickey Briggs, Line Producer
Nate Howe, Art Director
ABOUT BUSTER:
Buster is a division of the LA-based advertising agency Stun Creative, helmed by co-presidents Mark Feldstein and Brad Roth. Buster is a conceptual design studio specializing in original animated content for the advertising and broadcast industries.
Led by Executive Creative Director Jonas Morganstein, Buster provides its clients with a one-stop solution, by developing and delivering dynamic ideas driven by innovative imagery that always tells a story. Buster specializes in design and animation for TV commercials, TV show opens and network packages. For more info: www.busterdesign.tv
ABOUT STUN CREATIVE:
Launched in 2000 by co-presidents Mark Feldstein and Brad Roth, Stun Creative is an award winning, Los Angeles-based advertising agency and production company that specializes in writing, directing and producing spots and campaigns for cable and broadcast networks as well as the major studios.
Stun also boasts a motion graphics design and animation studio, Buster, that creates show opens, promo packages, and consumer brand advertising.
Stun has recently moved beyond traditional advertising into original content development. In addition to the “Writers Room”, Stun also produced the short films “The Swinger,” (starring Chris Elliott and Bob Costas) and “Karaoke Knight” (starring comedian Jeffrey Ross), both for Showtime. In addition, Stun has created “Bush Bites” for Fremantle Media – an animated comedy series, based on extracted-from-real-life oral moments in the life of President George W. Bush and set to animation.
Stun’s clients include TBS, TNT, FX, Bravo, ABC, E!, Discovery Channel, Sundance Channel, 20th Television, to name a few. The Stun most recently produced the web series “The Writers Room” for Sony Pictures Television.
Stun Creative is located at 5757 Wilshire Blvd, Suite # 600, LA, CA, 90036. The phone is 323/460-4035 and the web is www.stuncreative.com.
