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    Buntin Adds The Drum Awards Silver To Awards Haul For CFP Board Campaign “It’s Gotta Be a CFP®”

    By Press KitchenUpdated:No Comments1089 Views
    "Bungee"
    NASHVILLE -- (SPW) --

    Nashville-based idea-driven agency BUNTIN took home a Silver Advertising honor from The Drum Awards: Marketing Americas on June 5 for CFP Board’s (Certified Financial Planner Board of Standards, Inc.’s) Public Awareness campaign “It’s Gotta Be A CFP®.” The campaign additionally earned a coveted Judge’s Choice – Elements of Advertising / Cinematography ADDY award, plus an additional Gold ADDY for Cinematography and two Silver ADDYs for Regional/National Television Commercial.

    Is this bungee rope strong enough to hold me? Is this wall load-bearing? Is this snake poisonous? Asking the right questions can greatly impact your future, especially when it comes to your finances. The most important question you can ask your financial advisor is: Are you a CFP® professional? The 2023 Public Awareness Campaign “It’s Gotta Be A CFP ®,” brought to life across broadcast and digital channels, works hard to build awareness of and preference for working with a CFP® professional. With video vignettes featuring bungee jumpers and confused physicians, the humorous tone also bucks the serious stereotypes sometimes associated with the financial planning industry. 

    View the “Bungee” video vignette on YouTube here.

    BUNTIN became CFP Board’s AOR in 2023, kicking off their partnership with The Drum Award-winning spot “Bungee.” According to CFP Board, unaided awareness of CFP® certification doubled to 34% in 2023. Total awareness of CFP® certification hit a record 90% among the target audience, up from 75% in 2011. Preference for CFP® certification among its target audience was 84% in 2023, also an all-time high and four times higher than 2011. 
     

    “Bungee”​ Screenwork Credits
    Dave Damman, Chief Creative Officer, BUNTIN
    Ray Reed, EVP, Executive Creative Director, BUNTIN
    Danielle Keenan, VP, Executive Producer, BUNTIN
    Tara Zottola, VP, Group Brand Director, BUNTIN
    Gabrielle Fanizzi, Brand Director, BUNTIN
    Kathy Canady, EVP, Chief Insights Officer, BUNTIN
    Jason Farrand, Director, Bunker Films
    Ryan Simpson, Editor, Wild Manor

    About BUNTIN
    With operations in Nashville, Indianapolis, Detroit and Atlanta, BUNTIN is among the leading independent brand communications firms and an ADWEEK-recognized “Top U.S. Shop.” The agency specializes in building Brand Conviction as a tool for achieving disproportionate client business results. In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.” To learn more, visit buntingroup.com, facebook.com/buntingroup, or @TheBuntinGroup on Instagram and LinkedIn.

    SPW Category:Advertising Agency News
    Tags:The DrumawardsAdvertisingBUNTINagency



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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