Bully Pictures‘ Michael Shapiro has directed a new campaign for UnitedHealthcare and A. Eicoff & Company designed to appeal to a demographic often overlooked in ads: seniors. The two new spots, “Clocks” and “Maps” take a direct and honest approach in describing insurance plans available to the insurance plan’s members.nn”While so many things on TV are aimed at younger audiences, we tried to turn back the clock and talk directly to older people,” he notes. “We used no distracting locations, no unnecessary camera movement, no unnecessary lighting. We focused on the talent, whom we chose because he is trustworthy and believable. In the first few seconds, viewers recognize that this is something of interest to them and they stay with it.”nn”We wanted people to recognize themselves in these spots; we didn’t do anything cool, fancy or hip just for the sake of it,” Shapiro adds. “It was all about being a good filmmaker.”nn
nnCreditsnSpot: “Maps” and “Clocks”nClient: UnitedHealthcarenAd Agency: A. Eicoff & CompanynProduction: Bully Pictures, Los Angeles.nMichael Shapiro, director; Jason Forest, executive producer; Jeff Tannebring, producer.nnAbout Bully PicturesnBully Pictures was formed in 2004 by Executive Producer Jason Forest as a full-service TV commercial, internet viral, short film, and international production service company. The company represents directors Fredrik Callinggard, Gaute Hesthagen, Daniel Kaufman, Christian Lyngbye, Franco Marinelli, Jeroen Mol, Michael Shapiro and Craig Tanimoto. For more information, write info@bullypictures.comnnJason Forest Bully Pictures 310.745.1635 Contact Jason via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Association of Music Producers Announces Call For Entry For AMP Awards For Music & Sound
The Association of Music Producers has issued its Call for Entries for the 2025 AMP Awards for Music & Sound, the ad industry’s only non-profit, juried competition for music and sound for brands. The deadline for submitting entries is March 7, 2025. AMP members who enter before the early bird deadline of January 31, 2025, will qualify for a 30% discount on all entries. To be eligible for the competition, work must have first aired or been released between February 11, 2024, and February 9, 2025. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. The AMP Awards features 12 categories covering everything from original music and sound design to best use of licensed, pre-existing recordings, outstanding adaptations/arrangements, outstanding mix, and best artist and brand collaborations. The competition is open to work commissioned by a client for release via streaming or linear TV, digital, mobile, experiential, or other media able to deliver the moving image. Winners will be presented at a gala awards ceremony, including live performances from top artists, scheduled for May 21, 2025, at Sony Hall in New York City. Entries may be submitted by music production companies, audio post houses, composers, music supervisors, ad agencies, brands, record labels, sync companies, artists and artist managers, music publishers, design and branding studios, motion picture studios,... Read More