Bully Pictures‘ Michael Shapiro has directed a new campaign for UnitedHealthcare and A. Eicoff & Company designed to appeal to a demographic often overlooked in ads: seniors. The two new spots, “Clocks” and “Maps” take a direct and honest approach in describing insurance plans available to the insurance plan’s members.nn”While so many things on TV are aimed at younger audiences, we tried to turn back the clock and talk directly to older people,” he notes. “We used no distracting locations, no unnecessary camera movement, no unnecessary lighting. We focused on the talent, whom we chose because he is trustworthy and believable. In the first few seconds, viewers recognize that this is something of interest to them and they stay with it.”nn”We wanted people to recognize themselves in these spots; we didn’t do anything cool, fancy or hip just for the sake of it,” Shapiro adds. “It was all about being a good filmmaker.”nn
nnCreditsnSpot: “Maps” and “Clocks”nClient: UnitedHealthcarenAd Agency: A. Eicoff & CompanynProduction: Bully Pictures, Los Angeles.nMichael Shapiro, director; Jason Forest, executive producer; Jeff Tannebring, producer.nnAbout Bully PicturesnBully Pictures was formed in 2004 by Executive Producer Jason Forest as a full-service TV commercial, internet viral, short film, and international production service company. The company represents directors Fredrik Callinggard, Gaute Hesthagen, Daniel Kaufman, Christian Lyngbye, Franco Marinelli, Jeroen Mol, Michael Shapiro and Craig Tanimoto. For more information, write info@bullypictures.comnnJason Forest Bully Pictures 310.745.1635 Contact Jason via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More