BRW USA, Los Angeles director Eli Sverdlov makes umbrellas sing in the cheerfully polychromatic new :60/:30 “Umbrellas” for Yoplait out of Saatchi & Saatchi New York. The spot features one woman’s yogurt-inspired daydream along with hundreds of artfully choreographed umbrellas—500 Days of Summer meets Singin’ In the Rain. nn
nClick HERE to see the spot online. n n”Umbrellas” opens on the woman enjoying a cup of strawberry Yoplait while sitting in an outdoor café. It begins to rain, prompting the woman to jump out into a plaza where she’s joined by countless others dancing and twirling colorful umbrellas. From an overhead view, we see the umbrellas meticulously choreographed into hearts, cogs moving a string of umbrellas, giant balls and finally the sun. The real sun comes out, prompting the woman and her dance mates to release the umbrellas as they float upward like balloons. The woman’s red umbrella turns into the shape of a Yoplait cup, followed by the Yoplait log and tag, “It is so good!” n nThe campaign also includes :30s “Drumroll” and “Mmmm.”n nCreditsnClient: General MillsnProduct: YoplaitnPresident, Yoplait: Becky O’GradynBusiness Unit Director: Steve YoungnAssociate Marketing Director: Laura EisennAssociate Marketing Manager: Tim MurphynAssociate Marketing Manager: Elizabeth GreennManager, Advertising Production: Muffie TaggettnAssociate Manager, Advertising Production: Clint AllennnTitle: “Umbrellas” :60/:30nAirdate: Currently AiringnnAgency: Saatchi & Saatchi New YorknSVP, Creative Director: Daniel MailliardnArt Director: Katie KuninCopywriter: Kyle CavanaughnSenior Agency Producer: Nicole GabriellenVP, Director of Business Affairs: Linda BennettnBusiness Manager: Christina MattsonnSVP, Group Account Director: Wylie KainnVP, Account Director: Danielle RobinsonnAccount Supervisor: Jaclyn KrongoldnJunior Strategic Planner: Erin PredigernnProduction Company: BRW USA, LAnDirector: Eli SverdlovnExecutive Producer/Managing Director: Jodi KempernExecutive Producer: Gianfilippo PedrottinProducer: Carr DonaldnnProduction Services: Mendips ProductionnExecutive Producer: Mario ReinachnLine Producer: Roberta Brambilla nnEditorial: Cosmo Street, Santa Monica, CAnEditorial Executive Producer: Yvette Cobarrubias-SearsnEditorial Producer: Esther GonzaleznEditor: KATZnnVFX/Finishing: MassMarket, BicoastalnVFX Executive Producer: Nancy Nina HwangnVFX Producer: Marcus LandsdellnVFX Supervisor: Fabien CoupeznnAnimation: Sibling Rivalry Studio, New YorknAnimation EP: Maggie MeadennAbout BRW USAnBRW USA is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW USA has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi and Managing Director/Executive Producer Jodi Kemper can be contacted through www.brwusa.com.n
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Historic “Off The Record” Interview Archive Now Posting Rare Exclusive Audio Recordings With Rock Stars Free on YouTube
The "Off The Record" Archive Offers Rare and Historic Interviews of Iconic Rock Stars
For the first time ever, the “Off The Record” Interview Archive has been posting free on YouTube, rare, historic and exclusive interviews with legendary rock musicians including Paul McCartney, George Harrison, John Fogerty, Brian May, Robert Plant, Tom Petty, and many others. These long-lost audio interviews, which have been culled over the course of three decades, present insights from many legendary artists. So far, there are more than 25 interviews publicly available, with dozens more to come. Unique gems amongst these audio interviews include George Harrison describing Abbey Road, track by track; Billy Preston on being asked to join The Beatles; and Tom Petty, talking about reuniting with The Heartbreakers. The “Off The Record” Interview Archive includes priceless audio gems, offering listeners a chance to “fan-up” to their favorite stars. Other available interviews from the archive include such icons as: Ian Anderson, Pat Benatar, Jackson Browne, Bill Bruford, Eric Clapton, David Crosby, John Fogerty, Dave Grohl, Jerry Garcia, Jimi Hendrix, Elton John, John Lennon, Brian May, Linda McCartney, Paul McCartney, Jim Morrison, Jimmy Page, Tom Petty, Billy Preston, Carlos Santana, Bob Weir, and many more. https://youtu.be/mVPaY2J1XMI?si=hlhndC-Y1xME_kcp Paul McCartney talks about his 2005 album, Chaos And Creation In The Backyard and talks about his music including the 2002 album, The Naked Ride in this full and exclusive interview from The Off The Record Rock Star Interview Archive. Video Source: YouTube For more information about the “Off The Record” Archive, including details as to how to license this material, contact Jonathan... Read More
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