In “The Game,” three guys are hanging out in front of a TV watching sports. One of them – the saver – reaches down to check his tablet, as another – the spender – comments, “Checking your fantasy?” The saver responds, “No, just my 401k statement.” The dialogue continues as the spender, who says that his money is “gone before I get my hands on it,” is decked out in more and more lavish items, starting with a gold watch, necklace and sunglasses and ending up astride a new motorcycle in a medieval knight’s costume and virtual reality goggles. The spot ends with a pizza guy showing up at the door and the spender saying, “Hey, can somebody spot me?”
SPW CreditsClient: Ad Council/AICPA Advertiser’s Supervisors Council: Amy Gibson-Grant, VP, Campaign Director, Ad Council; Ricki Kaplan, Campaign Manager, Ad Council; Dana Vielmetti, Assistant Campaign Manager, Ad Council Agency: KBS+ Co-Chief Creative Officer: Edward Brojerdi; Co-Chief Creative Officer: Izzy DeBellis; Creative Director: Will Bright; Creative Director: Grant Simpson; Art Director: Nic Wehmeyer; Copywriter: Josh Kessler; Head of Content Production: Mara Milicevic; Producer: Dennis McKinley; Executive Content Business Affairs Manager: Cindy Hoffman; Agency Account Supervisor: Gabriela Benitez; Agency Account Supervisor: Shari Benowich; Agency Account Executive: Zach Fryman; Production Company: Hungry Man Director: Dave Laden; Executive Producer: Kevin Byrne; Line Producer: Caleb Dewart; Cinematographer: Christian Sprenger Post-Production Company: Optimus Editor: Ruben Vela II; Assistant Editor: Erik Law; Colorist: Oscar Oboza; VFX Director: Glen Noren; Online Editor: Scott Yurks; Producer: Tracy Spera; Sr. Associate Producer: Lauren Connolly
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More