Brand solutions advertising and marketing agency Neuron Syndicate Inc. will be featured on AMC’s unscripted series “The Pitch” on Thursday, September 5th, during the second season of that series. The agency will be seen developing and presenting ideas for a new advertising campaign promoting potential new client Tommy Bahama.
“The Pitch” chronicles advertising agencies as they prepare campaigns to try and win a major new piece of business. The show probes the incredible lengths, intense stakes and tight deadlines advertising agencies encounter when they take aim at a new piece of business. Each episode follows two creative shops as they work day and night for seven days, building a campaign to try and win over the brand. A real competition, major stakes and a ticking clock are all elements of this docu-style reality TV series.
“‘The Pitch’ explores just how hard it is to come up with a good creative idea, and, once you have it, how hard it is to sell it. The series is only as good as the agencies and brands that participate in the process and the people we’re featuring in season two are contributing compelling and captivating stories,” said Joel Stillerman, AMC’s EVP of original programming, production and digital content.
Approached by a producer from AMC in Fall 2012, Neuron’s CEO/Partner Ryan Cramer was asked about the agency’s potential interest in appearing on the second season of “The Pitch.” After preliminary interviews were conducted, AMC selected Neuron Syndicate as a season two agency participant.
The September 5th episode of “The Pitch” will document Neuron Syndicate’s creation of a full, multi-media campaign for the lifestyle brand Tommy Bahama. Says Cramer, “This was a very intense process, as we concepted and produced a print, outdoor, radio, online and broadcast campaign all within just five days. The disruption of constantly having a camera crew in our studio, along with the multiple daily interviews required for both myself and my partner Sean Alatorre, made the creative process quite challenging. However, regardless of these unusual circumstances, we were able to meet the deadline. We delivered our pitch to the executives from Tommy Bahama without a hitch.”
Sean Alatorre, VP/Partner, Neuron Syndicate, said, “Appearing on “The Pitch’ was truly like living through a creative boot camp. I always imagined what it would be like to be on a reality show, and often wondered whether the action depicted is real or not. After this experience, I’ve got to tell ya, it’s all very real!”
Adds Cramer, “I’m so proud of our Neuron Syndicate team. We all worked extremely hard on this adventure. By having such a great team, and with my partner, Sean, by my side, I knew we could bring this pitch together with a great deal of creativity and confidence.”
About “THE PITCH”
“The Pitch” first premiered on AMC in April 2012 and earned a Critic’s Choice nomination for best reality series -competition. “The Pitch” is executive produced by Eli Holzman, Stephen Lambert, Domini Hofmann and Aaron Saidman of All3Media America (“Undercover Boss”). Season two, which premiered on August 15th, consists of eight, one-hour episodes.
AMC’s Joel Stillerman, Executive Vice President of Original Programming, Production and Digital Content, Mary Conlon, Vice President of Non-Scripted Original Programming and Ari Mark, Director of Non-Scripted Original Programming, oversee development and production for the series.
About AMC
Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with “The Walking Dead.” AMC’s original drama series include “Mad Men,” “Breaking Bad,” “The Walking
