Jonathan Notaro, the founder and creative director for bicoastal directing collective Brand New School, is very proud to announce that his company’s financial support of the California Institute of the Arts (CalArts) has been used to establish the Pat Notaro, Sr. Endowed Scholarship Fund.
Pat Notaro, Jonathan’s father, was a well-known and highly respected Sony Pictures distribution executive, who passed away in Feb., 2000.
A 1999 CalArts BFA Art graduate, Jonathan launched Brand New School in 2000.
The Pat Notaro, Sr. Endowed Scholarship Fund is reserved for third-year students in the School of Art’s Program in Graphic Design. “The real impetus behind the endowment is to do what we can to help other people have the luxury that my father afforded me, and support an education that is truly like no other,” Jonathan said.
“It’s fantastic when graduates who have achieved professional success in the commercial world contribute to help the next generation of design students with their education,” said CalArts design faculty member Michael Worthington.
More information on CalArts is available online at www.CalArts.edu.
About Brand New School
With offices in New York and Los Angeles, Brand New School is a bicoastal directing collective working in all fields of commercial art. Ever evolving, the studio continues to cultivate a sense of wonder and exploration. For its artists and clients alike, BNS represents an opportunity to play at work, to conduct experiments in image-making, and to feed the inspiration that drives the industry. For more information, please visit www.BrandNewSchool.com.
Roger Darnell DWA for Brand New School +1.828.264.8898 Phone Contact via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More