Adds Veteran Agency Producer Kayt Hall as EP for Brand New School London
Creative design and production studio Brand New School (BNS, www.BrandNewSchool.com) is very proud to announce the forthcoming debut of their new London-based studio, as well as the addition of veteran agency producer Kayt Hall as the U.K. studio’s executive producer. According to BNS founder and creative director Jonathan Notaro, the appointment of Hall is effective immediately, and the company’s new Soho studio, located at 140 Wardour Street, is expected to open its doors on August 1.
Since relocating from South Africa to London in 1995, Hall has held producer positions with leading U.K. ad agencies M&C Saatchi and Ogilvy, among others, producing high-profile commercials and content for major brands. Joining Passion Pictures as a senior producer in 2007, the company’s European representation of BNS has led to numerous highly successful collaborations over the past three years.
“We are thrilled with the level of success we’ve been able to achieve so far in the U.K. and Europe, and to have the opportunity to be central to our European clients,” Notaro began. “Working with Kayt over the past few years, we’ve found that our creative sensibilities are particularly well suited for European markets. Matched with the talent and innovation that allow us to deliver content of any scale across all platforms, we anticipate our presence will be well received by our European agency friends. Our new studio in London will offer local U.K. and European talents, while also offering the directors and production resources of our studios in New York and Los Angeles.”
All BNS studios will be interconnected to facilitate collaborations and to share resources. “While one could argue that we are now ‘going global,’ we aim to remain boutique in scale, and essentially produce European jobs where it’s convenient for European clients, while expanding our overseas reach,” Notaro explained. “Although we’re well into the age where connectivity is not an issue, in-person meetings remain utterly irreplaceable.”
“BNS brings a host of unique talents across a spectrum of live-action, design, animation, VFX and distribution techniques to the U.K. market,” Hall said. “They have the ability to come up with innovative creative solutions and deliver this thinking, in terms of conventional and non-conventional forms of advertising.”
“A main mission for our new studio is to discover and promote British and European talents, in hope that these talents are well received in the U.S. markets as well,” added BNS managing director Danny Rosenbloom. “We’ve learned firsthand that Europe is an outstanding source for brilliant creativity, so we see this venture as a natural extension of our successes to date, and our growing relationships with the world’s best creatives and brands.”
About Brand New School
With offices in New York, Los Angeles and London, Brand New School is an international directing collective working in all fields of commercial art. Ever evolving, the studio continues to cultivate a sense of wonder and exploration. For its artists and clients alike, BNS represents an opportunity to play at work, to conduct experiments in image-making, and to feed the inspiration that drives the industry. For more information, please visit www.BrandNewSchool.com, or click here to contact Kayt via email.
Roger Darnell DWA for Brand New School +1.828.264.8898 Contact Roger via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More