The complicated world of Washington politics is transformed into a graceful system of curved glass in The Brand Gallery’s elegant main title and in-show graphics package for Sinclair Broadcast Group’s new Sunday investigative news show, “Full Measure with Sharyl Attkisson.” The design scheme employs red, white and blue tinted translucent arcs, superimposed over a stylized image of the U.S. Capitol as a means of communicating the new show’s focus on “accountability in the public and private sectors,” and to tie it in with the broader Sinclair brand and reinforce its commitment to investigative reporting.
“This is serious journalism dedicated to serious topics that impact all of us,” says Scott Livingston, Vice President of News for Sinclair Broadcast Group.”
Debuting this month, “Full Measure with Sharyl Attkisson” will feature the former CBS Washington correspondent and a team of award-winning journalists taking on “untouchable topics in a fearless way.” The 30-minute show will initially reach 43 million households through Sinclair’s portfolio of television stations.
“Full Measure with Sharyl Attkisson” is The Brand Gallery’s second recent assignment for Sinclair Broadcast Group Last year, the creative boutique produced a modular on-air package for news casts in 51 local markets. The package features two design concepts based on the Curves and Smart Glass themes. The handsome package provides a unified, contemporary brand image for the Sinclair Broadcast Group as a whole, while lending itself to easy customization by local stations.
The “Full Measure” graphics build on the on-air look of the news group while adding new elements specific to the show. “We employed elements from the Curves and Smart Glass package to create a visual environment representing the complex web of politics in Washington,” explains The Brand Gallery Executive Creative Director Iain Greenway. “It feels architectural and spacious.”
Greenway noted that glass is a metaphor for the show’s role in “reflecting” and “magnifying” issues of current national interest. “We took the original design concept to the next level,” says The Brand Gallery Producer Alison Burke. “We had fun with it and made it more personal to Sharyl and her show.”
Creative elements in the package include the main title, bumpers, lower-thirds and backgrounds.
About The Brand Gallery
Launched by Phil McIntyre and Iain Greenway in 2005, The Brand Gallery is a creative boutique focused on all aspects of screen media. Offering strategic, creative and technological expertise, the company helps leading brands explore new and exciting creative possibilities in the realms of branding, positioning, integrated digital and promotion. Award-winning creative strategist Greenway and respected chiefmarketing executive McIntyre are at the center of each project. Renowned for their versatility and innovation, they remain single-minded in their commitment to ensuring clients find new, more effective ways to define and build their brands.
The Brand Gallery is located at 640 West Putnam Avenue, Greenwich, CT 06830. 203.422.3900. www.thebrandgallery.com
