Branded entertainment firm Brand Arc has made two changes involving its principals: the promotion of Executive Producer Mike Davis to COO, a newly created position, and the awarding of a new title to Rob Donnell, now CEO and Founder.
“Mike has been with me since day one and brought all the necessary skills that we needed to get Brand Arc up and running,” Donnell said of Davis. “He couldn’t be more deserving of this promotion. I’m honored and delighted to have him as our first COO, and I look forward to more successes under his leadership.”
Davis has more than 25 years of entertainment industry experience, having worked in production and post-production as an executive producer, producer and post producer/supervisor, among other production capacities. He now manages and produces multi-platform integrations and custom content for all Brand Arc clients, including Toyota. Donnell credits this key client’s tremendous success to Davis’s talent and management skills.
Before joining Brand Arc in 2005, Davis worked on television projects that included The Fine Living Network’s “I Design,” A&aE’s “Find And Design” and Discovery/Fit TV’s “Body of Evidence.” He was also Executive Producer and Founder of 34 Degrees North, an editorial and production service facility. Davis has produced in the areas of television, commercials, music videos, live web broadcasts, corporate video, cable television and radio.
Donnell, an award-winning veteran of the advertising industry, previously was founder and president of Brand Arc. His deals for longtime client Toyota include three consecutive seasons of highly visible integration into ABC’s Emmy-winning comedy “Modern Family,” nine consecutive seasons in Bravo’s hit competition show “Top Chef,” and recent car giveaways to recession-wracked guests on the syndicated talk show “Ellen.”
Donnell and his team created the first-ever co-promotion between a pharmaceutical marketer, Roche, and a feature film, Warner Bros.’ blockbuster “Happy Feet.” In other firsts, he helped integrate the Toyota Yaris into five separate sketches on Fox’s late-night comedy “Mad TV,” created the first brand-financed mobisodes with Sprint for the action thriller “Prison Break,” and initiated the first brand-sponsored DVD prequel for Fox’s hit drama “24.”
About Brand Arc
Brand Arc is a dedicated team of highly specialized experts and experienced professionals who work with an established network of entertainment industry relationships to create and build compelling and engaging entertainment marketing campaigns through innovative thinking, collaboration and deep strategic insights brought to each opportunity. The agency is a 2012 One Show Entertainment Gold Pencil winner, a three-time winner of Madison & Vine’s “Five Best Integrations of the Year” and a 10-time winner of iTVX’s “Featured Placement of the Week,” and its work has been featured in the Association of National Advertisers’ “Best Practices in Branded Entertainment.” More information about Brand Arc and its work – for clients that include Toyota, Lexus and Tamiflu – is available at www.brandarc.biz.
