Recognizing her expertise building brands and leading business development, Brand Arc has named Shannon Pruitt Chief Strategy Officer of the branded entertainment agency. In this role, she directs the company’s overall strategy, manages business development and works with clients to ensure that the best overall strategies and execution meet their objectives and needs.
Pruitt joined the agency in this role after having already worked as a partner with Brand Arc for years negotiating branded entertainment opportunities. She has extensive experience in the media and entertainment industry, with a focus on marketing and advertiser solutions across platforms that include television, online and live events. Most recently, Pruitt was Vice President of Sales Development in the Warner Bros. Television Group, for which she collaborated with brands and agencies to create marketing solutions that leveraged Warner Bros.’s multi-platform, premium media properties including “The Ellen DeGeneres Show,” “Extra” and “TMZ.”
"Shannon is the missing part of the branded entertainment puzzle we’ve been looking for,” said Rob Donnell, Brand Arc’s president and founder. “Her creativity, expertise and experience will help clients get the maximum leverage for their brands across all aspects of entertainment marketing."
Prior to Warner Bros., Pruitt led marketing, sales and business development teams at production powerhouses 19 Entertainment, Mark Burnett Productions and FremantleMedia. As a leader of these teams, she developed highly successful custom, multi-platform advertiser solutions across brands that include “American Idol,” “The Apprentice,” “Rock Star: INXS” and “SuperNova,” “Contender,” “The Price is Right,” “America’s Got Talent” and “Family Feud.” For each of these properties, Pruitt partnered with TV networks and additional distribution partners to co-sell and structure the integrated media packages.
About Brand Arc
Brand Arc is a dedicated team of highly specialized experts who create and build compelling and engaging entertainment marketing campaigns. The agency is a three-time winner of Madison & Vine’s “Five Best Integrations of the Year,” a 10-time winner of iTVX’s “Featured Placement of the Week” and has been featured in the Association of National Advertisers’ “Best Practices in <a href="www.brandarc.biz.>Branded Entertainment.” More information about Brand Arc and its work โ for clients that include Toyota, Lexus and Tamiflu โ is available at www.brandarc.biz.