Industry leader has developed successful advertiser solutions for standout brands
Recognizing her expertise building brands and leading business development, Brand Arc has named Shannon Pruitt Chief Strategy Officer of the branded entertainment agency. In this role, she directs the company’s overall strategy, manages business development and works with clients to ensure that the best overall strategies and execution meet their objectives and needs.
Pruitt joined the agency in this role after having already worked as a partner with Brand Arc for years negotiating branded entertainment opportunities. She has extensive experience in the media and entertainment industry, with a focus on marketing and advertiser solutions across platforms that include television, online and live events. Most recently, Pruitt was Vice President of Sales Development in the Warner Bros. Television Group, for which she collaborated with brands and agencies to create marketing solutions that leveraged Warner Bros.’s multi-platform, premium media properties including “The Ellen DeGeneres Show,” “Extra” and “TMZ.”
"Shannon is the missing part of the branded entertainment puzzle we’ve been looking for,” said Rob Donnell, Brand Arc’s president and founder. “Her creativity, expertise and experience will help clients get the maximum leverage for their brands across all aspects of entertainment marketing."
Prior to Warner Bros., Pruitt led marketing, sales and business development teams at production powerhouses 19 Entertainment, Mark Burnett Productions and FremantleMedia. As a leader of these teams, she developed highly successful custom, multi-platform advertiser solutions across brands that include “American Idol,” “The Apprentice,” “Rock Star: INXS” and “SuperNova,” “Contender,” “The Price is Right,” “America’s Got Talent” and “Family Feud.” For each of these properties, Pruitt partnered with TV networks and additional distribution partners to co-sell and structure the integrated media packages.
About Brand Arc
Brand Arc is a dedicated team of highly specialized experts who create and build compelling and engaging entertainment marketing campaigns. The agency is a three-time winner of Madison & Vine’s “Five Best Integrations of the Year,” a 10-time winner of iTVX’s “Featured Placement of the Week” and has been featured in the Association of National Advertisers’ “Best Practices in <a href="www.brandarc.biz.>Branded Entertainment.” More information about Brand Arc and its work – for clients that include Toyota, Lexus and Tamiflu – is available at www.brandarc.biz.
Stephen Sapka Sapka Communications Contact Stephen via email 305.479.5208
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More