Independent advertising agency, Bradley and Montgomery (BaM), took home the OMMA award in the Standalone Video Category for their work on Microsoft’s History of the Internet video Monday night.
History of the Internet, created to promote the launch of Microsoft’s Windows Internet Explorer 8, was a 5 minute humorous journey through the surprisingly brief history of the Internet. The video featured comedians (Janeane Garofalo, Dave Hill, Christian Finnegan); Web personalities (Obama Girl, the Ninja from “Ask a Ninja”); and even a Harvard Professor (Jeffrey Rayport, inventor of the phrase “viral marketing”). The video remembered the best and worst of the web – from dancing hamsters to pointless status updates – all in a hilarious trip down memory lane to celebrate Microsoft’s newest web browser, Internet Explorer 8.
“We are thrilled to be recognized by the OMMA Awards for the History of the Internet video,” says Ben Carlson, Chief Strategy Officer for Bradley and Montgomery. “Five minutes is tremendously long for a web video. But because it was funny, topical and unique, people watched. In fact, collectively 42,000 hours have been spent watching just this one video online.”
The video was launched at Microsoft’s Mix09 conference in Las Vegas last spring as part of the release of Internet Explorer 8. Using an innovative strategy, BaM used the few hundred people who were in the room watching the video live to help launch the video online to thousands more. People who mentioned the video on Twitter were direct messaged with a link to the video, which many in turn ReTweeted. IE8 ended up as a trending topic on Twitter and the video received a significant amount of social media chatter and press. To date the video has received over a half million views.
To produce the video, BaM worked with Generate, an LA-based content production company. In only a few short weeks, Generate was able to line up the dozens of personalities needed to bring the video to life. The video was directed by Disposable TV, a Generate client.
To view video go here: http://www.youtube.com/watch?v=GsMFyo8DWs4
About Bradley and Montgomery
Advertising agencies are built to meet expectations, creating commercials that fit inside of predetermined media holes. Bradley and Montgomery (BaM) is a full-service agency dedicated to creating unexpectations for its clients and audiences: magnetic destinations, events, and sharable artifacts that attract people to them-under their terms and circumstances. A project agency that can work alongside a traditional agency of record, BaM works with some of the world’s biggest brands, including Microsoft, VH1, MTV and JP Morgan Chase. BaM has been recognized at The Webby Awards, The One Show, and won Best in Show at the 2006 Creative Media Awards. Its campaigns have been profiled in The Wall Street Journal, The New York Times, The Los Angeles Times and Fast Company. For more information, or to find out what’s new, visit BaM online at www.bamideas.com.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
About Generate
Launched in 2006 by leading entertainment executives with diverse experience in television, film, digital and talent management, Generate is the first cross-platform production and management company established to develop franchise entertainment properties for the Millennial generation. Generate has a proven track record of success in producing original scripted series specifically for the Web including Republicrats and the Streamy Award-winning PINK, currently running on TheWB.com. Generate develops professionally produced, premium content that can migrate from broadband to television, film, publishing and beyond, and creates innovative concepts to integrate into the advertising, technology and entertainment communities. Generate’s talent management arm boasts a large concentration of online talent including actors, comedians, writers, producers and directors. Generate Insight, the company’s market research division, sources and analyzes directly derived data to yield actionable findings on Millennials. Headquartered in Los Angeles and New York, Generate was recently named by TV Week magazine as a Top Web Video Creator and to the 2008 Always On Hollywood 100 as a top private company in digital entertainment and media. The company completed a $6 million Series A round backed by Velocity Interactive Group and MK Capital in March 2008. For more information on Generate visit www.generatela.com.
