Bob Geldof, founder of Live Aid, will be joining a distinguished panel, led by Kofi Annan, former Secretary General of the United Nations, to launch a major international campaign on climate change at the 56th Cannes Advertising Festival on 26 June 2009.
The campaign is aimed at world leaders achieving a just deal at the UN Climate Change Conference in Copenhagen, December 2009.
The Panel also includes David Jones, Global CEO of Euro RSCG Worldwide – Havas Worldwide, who will talk about the urgent action required from the advertising and marketing communities to ensure success at the Copenhagen Conference.
David Jones said: “Our industry excels at changing people’s behaviour. I believe that we have not only an opportunity, but an obligation to use our creativity to address some of the biggest issues facing the world.
“It’s tremendously exciting that Bob Geldof has agreed to join us at Cannes to launch the global campaign on climate justice. Kofi and Bob are two of the most powerful advocates for the world’s poor.
“To get a meaningful deal at Copenhagen requires everyone to put pressure on their leaders to agree a fair post-Kyoto deal. This is precisely the aim of the campaign we will be launching at Cannes, and the advertising and marketing communities have a crucial role to play.”
Mr Annan, Mr Geldof and Mr Jones will be making a presentation on the campaign on Friday 26 June 2009 at 11am in the Debussy Auditorium at the Palais des Festivals, Cannes.
The 56th International Advertising Festival will be held 21-27 June 2009 in Cannes, France.
The International Advertising Festival – Cannes Lions – is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. More than 10,000 registered delegates from 94 countries and around 12,000 total visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Over 28,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, design, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A unique programme of high-profile seminars, workshops and keynote speakers are also presented by some of the biggest names in the industry.
