Blueyed Pictures (BLU), a commercial and corporate media production company, produced a web branding video highlighting Jennifer Lopez for Teeology.com, a new online shopping destination for limited-edition luxury tees at affordable prices, which she co-founded earlier this year. The web campaign features several additional motion portraits tracing various lifestyle stories. The luxury shirt line launches in early 2013. In charge of the video undertaking was Blueyed’s Xperience Factory, a creative collective of directors, writers, and idea makers.nn
nWatch the video online here.nnWhen asked about their vision for the project, Xperience Factory said they sought, “…authenticity…[as] the goal. To create a glimpse into Jennifer’s world…a genuine conversation that relays an intimate connection to her brand…her personal investment as a co-founder comes across as completely genuine…Jennifer shares that she loves a good story…and in this video, her story is captured in a very real ‘day in the life’ way.”nnTeeology co-founder, Erica Zohar, talked about the process in length, saying, “We brought our project to Blueyed Pictures because we wanted the specialized, full-service support they offer for corporate brand films – from conceptualizing to pre-production all the way through post, Blueyed was the perfect partner. Experience Factory’s Mark Humphrey was instrumental in helping us visually define our message. We came away with beautiful coverage that very accurately tells the Teeology story. We are thrilled with the results.”n nBlueyed Executive Producers, Jamee Natella and Lorraine Schreyer, said, “We had such a great time working with Teeology, filming in multiple locations across New York and Los Angeles, watching their ideas evolve into a tangible visual story.”nnAbout Blueyed PicturesnBlueyed Pictures is an international production company based in Los Angeles, London, and Tokyo that is aimed at serving advertising agencies, film companies, and corporate clientele. BLU’s clients have included Virgin, Nestle, Nissan, Pioneer, Toyota, Lexus, Scion, Visa, and Pepsi. Blueyed Pictures has been honored with awards from Addy, CLIO, Telly, Webby, and FWA.nnAbout TeeologynTeeology is the online shopping destination for limited-edition luxury tees. Offering both premium basics and fashion forward styles, this innovative, interactive retail model offers members an opportunity to vote on designs they want to see go into production. Founded in 2012 by fashion executives Erica Zohar, Jeff Marine, and Lior Zohar; Jennifer Lopez; and serial tech entrepreneur Brian Lee, Teeology democratizes fashion by putting the power back into the hands of the consumer.nnAbout Xperience FactorynXperience Factory specializes in luxury, hospitality, beauty, and fashion industries, with clients ranging from Viceroy Hotels & Resorts, Express Stores, Exhale Spa, among others.
Contact:
Jamee Natella Blueyed Pictures Founder/Executive Producer Contact Jamee via email
Contact:Lorraine Schreyer Blueyed Pictures Executive Producer Contact Lorraine via email
SPW Category:Advertising Agency News
The Light and BIEN Form Creative & Strategic Alliance
Becky Morrison from The Light & Ricardo Roberts from BIEN.
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More
MySHOOT Profiles
Add A Comment