Blueyed Pictures (BLU), a commercial and corporate media production company, produced a web branding video highlighting Jennifer Lopez for Teeology.com, a new online shopping destination for limited-edition luxury tees at affordable prices, which she co-founded earlier this year. The web campaign features several additional motion portraits tracing various lifestyle stories. The luxury shirt line launches in early 2013. In charge of the video undertaking was Blueyed’s Xperience Factory, a creative collective of directors, writers, and idea makers.nn
nWatch the video online here.nnWhen asked about their vision for the project, Xperience Factory said they sought, “โฆauthenticityโฆ[as] the goal. To create a glimpse into Jennifer’s worldโฆa genuine conversation that relays an intimate connection to her brandโฆher personal investment as a co-founder comes across as completely genuineโฆJennifer shares that she loves a good storyโฆand in this video, her story is captured in a very real ‘day in the life’ way.”nnTeeology co-founder, Erica Zohar, talked about the process in length, saying, “We brought our project to Blueyed Pictures because we wanted the specialized, full-service support they offer for corporate brand films – from conceptualizing to pre-production all the way through post, Blueyed was the perfect partner. Experience Factory’s Mark Humphrey was instrumental in helping us visually define our message. We came away with beautiful coverage that very accurately tells the Teeology story. We are thrilled with the results.”n nBlueyed Executive Producers, Jamee Natella and Lorraine Schreyer, said, “We had such a great time working with Teeology, filming in multiple locations across New York and Los Angeles, watching their ideas evolve into a tangible visual story.”nnAbout Blueyed PicturesnBlueyed Pictures is an international production company based in Los Angeles, London, and Tokyo that is aimed at serving advertising agencies, film companies, and corporate clientele. BLU’s clients have included Virgin, Nestle, Nissan, Pioneer, Toyota, Lexus, Scion, Visa, and Pepsi. Blueyed Pictures has been honored with awards from Addy, CLIO, Telly, Webby, and FWA.nnAbout TeeologynTeeology is the online shopping destination for limited-edition luxury tees. Offering both premium basics and fashion forward styles, this innovative, interactive retail model offers members an opportunity to vote on designs they want to see go into production. Founded in 2012 by fashion executives Erica Zohar, Jeff Marine, and Lior Zohar; Jennifer Lopez; and serial tech entrepreneur Brian Lee, Teeology democratizes fashion by putting the power back into the hands of the consumer.nnAbout Xperience FactorynXperience Factory specializes in luxury, hospitality, beauty, and fashion industries, with clients ranging from Viceroy Hotels & Resorts, Express Stores, Exhale Spa, among others.Jamee Natella Blueyed Pictures Founder/Executive Producer Contact Jamee via email
Contact:Lorraine Schreyer Blueyed Pictures Executive Producer Contact Lorraine via email
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industryโs most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwuraโs work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industryโs films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More