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    Bling Imaging completes Visual FX on Epic :75 spot for Royal Caribbean

    By paal@blingimaging.comUpdated:No Comments2514 Views
    HOLLYWOOD -- (SPW) --

    Bling Imaging, a creator of visual fx for film and broadcast, announced today that they have completed work on an epic :75 spot for Royal Caribbean Cruise Lines.

    Conceived by Ogilvy and directed by Esteban Sapir, for Argentina-based La Doble A productions, Bling developed computer generated floating “islands” that showcase some of the exciting activities that are available aboard the cruise. Ultimately, the shape of the islands come together as puzzle peices to form the deck of a ship.

    Slated for release in Latin markets, the spot entailed over 39 visual fx shots including multi-shot compositing, set extensions, crowd development, ocean simulation, and character animation. Utilizing Autodesk Flame, Toxik, and Maya along with Next Limit Realflow, a team of 29 artists, producers, and consultants spent over 4 months in development and post-production re-creating environments based on the real cruise experience. Great care was taken to ensure the look and feel was consistent with the Freedom Class of cruise ships from Royal Caribbean’s fleet.

    Filmed entirely on location in the Caribbean on the vessel “Liberty of the Seas,” the spot required Bling artists to rotoscope out talent from real indoor locations and place them into outdoor virtual sets. According to the Visual Effects Supervisor, Paal Anand, "Shooting on a moving location is never easy, and shooting wide shots isn’t always practical, so, some shots had to be computer generated entirely from scratch. We animated digital extras to fill in the action. It was a great challenge and plenty of fun. Toxik 2008 was a key tool in rotoscoping, tracking, and getting the job done.”

    VFX Producer Fernando Zorrilla mentioned that “it was a great opportunity to test drive one of Autodesk’s newest products on a real production.” Anand went on to add, “Autodesk was key in providing us with support and we really have to acknowledge the Toxik team for their service.”

    For more information about Bling Imaging, including it’s array of visual fx services, visit www.blingimaging.com/royal.

    Contact:

    Kelle Holland Producer Bling Imaging 323-874-3003

    SPW Category:Visual Effects and Animation



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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