Bling Digital Director of Workflow Services Jesse Korosi will take part in an NAB Show Live panel discussion on Digital Workflows at the 2016 NAB Show. Korosi will discuss how production and post-production workflows are changing, the challenges they present, and how Bling Digital is meeting those challenges. The session is scheduled for Thursday, April 21st at noon, and will be broadcast online at nabshow.com and broadcastbeat.com.
Korosi will also take part in an on-camera interview with postPerspective editor Randi Altman. He will share his expectations for new technologies at the show. That interview is slated for 9:45 a.m., Wednesday, April 20th. The interview will take place at the postPerspective booth (SL8826) and be broadcast on the publication’s website.
Bling Digital, a SIM Group company, is a post-production technology and services provider specializing in on-set data management, digital dailies, editorial system rentals, and data archiving. Focused on maximizing production efficiency, Bling has pioneered the most coveted digital workflows, introduced highly portable equipment services and customized processes that have been deployed for most of the major studios worldwide. The company continues to engineer new ideas that allow clients to work confidently with the latest camera technologies, available through SIM Digital, and guide them through the post process, combining services from other Sim Group companies such as Chainsaw, Post FactoryNY, Pixel Underground and Tattersall Sound & Picture.
About SIM Group
Backed by Toronto-based investment firm Granite Partners, the SIM Group is a leading supplier of production equipment, workflow and post-production solutions, with offices across the US, Canada and China. Our diverse services can be utilized on any production at any stage. In Canada, our offices in Toronto and Vancouver service grip and lighting from PS Production Services and can be complemented with SIM Digital cinematography and playback equipment for any production’s needs. Bling, Chainsaw, Pixel Underground, Tattersall Sound and Picture and Post Factory NY provide an array of services from dailies, to online and offline editing, to final color/DI and visual effects, to sound editorial and mixing. Bling’s services, which include a comprehensive workflow solution, are offered at all offices across the US and Canada, as well as off-site service through POD (Post on Demand). Chainsaw’s full-service facility in Hollywood provides creative editorial and extensive finishing services with some of the top colorists in the industry. Rounding out the family of companies are Pixel Underground, a Toronto-based post-production company, and its associated service, StationEX, which provides physical and file-based media fulfillment and encoding/distribution services, Tattersall Sound and Picture, a provider of sound editorial and mixing for motion pictures and television and Post Factory NY, one of the East Coast’s top independent post-production facilities. For more information, visit simgroup.com
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More